Yes, monitoring online mentions of your business is time-consuming. However, it’s a hell of a lot less work than mitigating the damage of a negative review, fighting a tide of critical tweets, or trying to convince new customers that you really do care when your previous actions say otherwise. Word of mouth marketing is incredibly powerful – when things are going well. In niche marketing, you need to listen carefully to what people are saying, and act immediately to rectify your mistakes.
Strictly speaking, this isn’t really an at-home business, as most of the work takes place outside the home. But for dog lovers who don’t want other people’s pets staying overnight, dog walking is a viable business idea with a low barrier to entry. Still, there are considerations including researching the state of your local dog-walking market and addressing licensing and insurance concerns.
With few exceptions, such as American Idol, the Super Bowl and the Olympics, it is not common for a substantial audience to watch a program at once. Still, networks do target particular demographics. Lifetime targets women and MTV targets youth. Sports channels, for example, STAR Sports, ESPN, STAR Cricket, and Fox Sports, target the niche market of sports enthusiasts.[citation needed]
×