Niche marketing can be used to reach consumers who can be targeted based on various characteristics, such as demographics, hobbies, occupations, or interest in social or political causes. Each niche market defines specific product features -- including design, price, production quality and the demographics that the organization intends to address. Goods and services that are under the niche-marketing umbrella include products for addressing physical conditions (such as dermatitis, dandruff or acne), fitness products to tone specific parts of the body, clothing for specific body types and wedding planning for budget-conscious customers.


The key to success in this business is being very disciplined in buying. Limit your car buying to popular models that you can turn over quickly, models that you have a strong understanding of current local pricing on, cars that you can buy at a significant discount to the price you believe you can fairly sell them for, and cars that are highly unlikely to need major work.
How many email newsletters are you bombarded with every single day? There’s a reason for that. Marketing to an actively interested group of email subscribers is one of the best ways to make money online. There have even been million-dollar businesses built from simple email newsletters like TheSkimm, or Mister Spoils. Each newsletter targets a specific type of user with interesting, daily content, while also partnering with relevant companies and affiliates to bring in extra money. If this seems daunting, it’s not. Tools like MailChimp, ConvertKit and AWeber make it easier than ever to get started with email marketing. And another great option to consider (with the largest free plan available) is SendPulse, with their ability to send up to 15,000 emails per month to 2,500 subscribers, and then affordable plans starting at under $10/month as you grow from there.

But if you get the green light to do it, starting a catering service is a relatively low-overhead way to create a new business. It’s a lot of work, but if you enjoy cooking, it could turn into a lucrative and fulfilling career. To get started with minimal investment, you could first cook in your customers’ homes and use their dishes. Also, a narrow specialization on a particular type of cuisine or event may help you attract clientele as you work develop a strong customer base.

If you’re currently an accountant, this might be as simple as letting your clients know that you work remotely now for reasons of convenience or perhaps hanging your own shingle out to start your own firm. On the other hand, if you’re looking to enter the industry (virtually or not), you should be aware of the training and certifications necessary.


This is a perfect business idea for trained accountants who would like to work from home, although it is not necessary to be a Certified Public Accountant in order to become a freelance bookkeeper—it’s just necessary to have the background knowledge that bookkeeping courses at any community college can offer. This kind of freelance work is especially helpful for small businesses that do not need or cannot afford a fulltime bookkeeper, making it possible for you to have full time work through several smaller clients. Median salary: $34,000.
Trusted-Messenger/Endorsement Campaigns: This strategy hinges on finding a few key influencers in the niche market and enlisting them as spokespersons on behalf of a product or service. An example of this strategy would to hire Wilford Brimley (a longtime actor who is known and loved by many senior citizens) as spokesperson for medical products used frequently by the elderly. The success of these campaigns is highly contingent on the credibility of the spokesperson and the sincerity with which the endorsement is delivered.
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Concentrating all marketing efforts on a small but specific and well defined segment of the population. Niches do not 'exist' but are 'created' by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or services to satisfy them. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond. Also called micromarketing.
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