Niche marketing is a targeted marketing plan that focuses on one particular section of the market that has high potential to connect with a product or service. Instead of casting a wide net in mass-media and large-event marketing, niche marketing zeroes in on strategically selected venues and media platforms that have high concentrations of these targeted consumers..
How many email newsletters are you bombarded with every single day? There’s a reason for that. Marketing to an actively interested group of email subscribers is one of the best ways to make money online. There have even been million-dollar businesses built from simple email newsletters like TheSkimm, or Mister Spoils. Each newsletter targets a specific type of user with interesting, daily content, while also partnering with relevant companies and affiliates to bring in extra money. If this seems daunting, it’s not. Tools like MailChimp, ConvertKit and AWeber make it easier than ever to get started with email marketing. And another great option to consider (with the largest free plan available) is SendPulse, with their ability to send up to 15,000 emails per month to 2,500 subscribers, and then affordable plans starting at under $10/month as you grow from there.
Become an Email Segmentation Whiz—if you haven’t yet mastered email segmentation, it’s time to learn. Email segmentation simply refers to dividing up your email list into different groups. This might be based on how you acquire their email address, what they click on in your emails, or other criteria chosen by your marketing department to reflect their particular potential pain point. According to email marketing provider Mailchimp, segmented emails have a 14.31% higher open rate than non-segmented emails. Even more compelling, segmented emails have a 100.95% higher click rate than non-segmented emails!
Alex Ikonn and his wife Mimi launched Luxyhair.com after they realized how hard it was to find great hair extensions in the marketplace. This hair extensions ecommerce retailer has built their business on the fan audience they’ve attracted through YouTube tutorial videos. They have a serious following, which is exactly what has enabled them to grow their business to seven figures since 2010!
Members of a niche market have much in common with each other. Once you clearly identify their unique ‘pain point’ or ‘passion,’ you can create highly-focused personalized messages and CTAs that resonate and convert well. With today’s gains in big data, artificial intelligence and automation technology make niche marketing more efficient than ever before. Now brands of all sizes have access to powerful tools for prospecting, collecting demographic information, creating detailed customer profiles, testing, and then re-marketing with additional information. Using this data to connect with a niche market can position even smaller companies for success.
Need more ideas on how to make money online? Another strategy is using webinars to market your product, service, or course. I’ve done webinars to promote my financial planning practice and to drum up interest in my online course for financial advisors. With a webinar, you’re basically offering a lot of tips and advice for free — usually in a live format. At the end though, you pitch your paid product or service with the goal of securing a few deals.
Becoming an Uber driver has quickly become a great way for people to get their own business off the ground. You will need to pass a background check and have valid instate driver’s license and auto insurance. The process is pretty painless and will get you rolling on your own business. Many people start as an Uber driver to pay the bills while they work on another business that they are more passionate about. Check out our post to learn more about Uber driver requirements.
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The larger the company, the more requirements and prerequisites they likely have in place. That’s not necessarily a bad thing. Even though you may need a newer computer, they may be offer health insurance and a full-time schedule. There’s always a trade-off. Know that more scheduling freedom and flexibility and less management oversight may mean lesser pay or no benefits.
Pet sitting usually involves going to someone else’s house to take care of furry loved ones. Pet sitting could even involve living in someone’s house while the client is away. You have to think about the types of services you’ll provide and the types of animals you’ll take care of, but generally pet sitting is a low-cost, high-pleasure business idea.
Unlike mass audiences, which represent a large number of people, a niche audience is an influential smaller audience. In television, technology and many industrial practices changed with the post-network era, and niche audiences are now in much greater control of what they watch. In this context of greater viewer control, television networks and production companies are trying to discover ways to profit through new scheduling, new shows, and relying on syndication. This practice of "narrowcasting" also allows advertisers to have a more direct audience for their messages.