In addition to actively supporting local authors, Powell’s also contributes to online discussions about books and literature in general, uses hashtags to great effect through giveaways and other promotions, and even highlights the work of other independent bookstores across the country. Powell’s social media marketing plan, combined with its remarkable commitment to books and its customers, have earned it a cult following across the U.S., and for good reason.
2) Another booming niche market is catering to seniors - 75 million Americans were born in the years between 1946 and 1964 (the so-called baby-boomer generation) and are now retiring or headed for retirement and according to research by the American Association of Retired Persons (AARP) nearly 90% of them wish to continue to live at home in their communities. This has opened up many opportunities for small businesses that cater to this niche market:
Gardening can be very relaxing, and potentially very lucrative. With both the increased interest in alternative therapies and the demand for locally grown and organic foods, an herb farmer can find plenty of customers, particularly if you’re in an urban area. While this does require some space for growing, herbs are fairly small and nearly any home can be slightly modified to allow for an extensive herb garden.
You’re in charge. While being accountable only to yourself is a wonderful thing, it also requires great dedication, motivation and self-discipline. If you are the type of worker who thrives on feedback and the energy of others, working at home can be quite challenging. You’ll also need to be able to say no to the distractions of your surroundings, like the big-screen TV in the den or the pool in the backyard. It’s tougher to get started and easier to procrastinate when working at home.
Over the last decade, high-speed internet, a proliferation of devices and applications, and changing attitudes about the nature of work have made working at home a reality for millions of people around the world. One study, in fact, concluded that nearly half of all American employees work at home. And the trend isn’t limited to the United States; 79 percent of knowledge workers globally now do at least some work outside the office.
25. Products – You can create your own product, such as an ebook or computer software. You would then use your blog as a promotion tool to get people to buy your product. As long as you create a legitimate product with a whole lot of value, you should be able to get some buyers, but like everything else with a blog, you’ll need the traffic to get the sells.
You are a role model. Of course, this is true whether you dutifully pack your attachÃ© case and leave home for an office every day or work out of your house, but if you have children, your commitment and hard work is a terrific example and can be a powerful influence in how they dedicate themselves in their own lives. When you work from home, they actually get to see you at work, and understand the discipline, focus, and effort involved. This can reap benefits for your family far beyond the paycheck you earn.
For instance, suppose that you, being a creative person, are able to make beautiful quilts. However, because of the time involved, you're only able to make two quilts per month. You discover that people are willing to pay $200 for each quilt you produce. The math says that you would have, therefore, an income of $400 per month. (Actually less, as there will be expenses related to quilt production, such as cloth and thread, to deduct from this amount.)
Reduced competition - other small businesses may not be aware of your particular niche market, and large businesses won't want to bother with it. (Be aware that this is usually not a long-term condition; once one business has established a profitable niche, others are normally quick to move in and if it's profitable enough bigger businesses will take notice.)
Every product cannot be defined by its market niche. The niche market is highly specialized, and aiming to survive among the competition from numerous super companies. Even established companies create products for different niches; Hewlett-Packard has all-in-one machines for printing, scanning and faxing targeted for the home office niche, while at the same time having separate machines with one of these functions for big businesses.