If you’re not using social media as a niche marketer, start. Right now. Social media is simply unbeatable for instantaneous feedback on your product or service and how well you’re doing at keeping your customers happy. If a customer has a problem, do everything in your power to solve it as quickly as possible. It’s hard to understate how important this is – just because your operation may be small or you’re marketing a niche product doesn’t mean you can slack off when it comes to taking care of your customer base.
Ever tried to find child care on a Saturday afternoon? Unless you've got a standing relationship with a babysitter – and even then, it can be hard – there are few places you can count on for evening or weekend child care. Most states allow you to operate a home child care business and there's little competition and a great need for off-hours care. Licensing requirements are different based on your state, but many don't require a license as long as you keep below the minimum number of children.
Another benefit of niche marketing is that it is very word-of-mouth-friendly. People in a niche tend to be in frequent contact with others in that niche, which means more opportunities to get the word out about your business. For example, expectant mothers attend prenatal fitness programs, take childbirth education classes, and shop at maternity clothing stores, where they meet many other expecting mothers.
19. eBay – Of course you can’t read an article about making money online that doesn’t mention eBay. You can start an eBay store and get serious about it or you can just sell some stuff to declutter your home. Either way, I’ve made my fair share from selling on eBay and it’s still a popular way to earn money. If you decide to start an actual eBay store, you’ll want to find a drop-ship business like Doba that will store and ship items straight to your customers so you don’t have to deal with an inventory.
There’s no need to be an artist, just an expert in some form of art. Visit galleries. Get on their email lists, and go to their parties. Get to know their clients. Gallery owners will love you, even recommend your services, because you’ll be telling people to buy art from them. You don’t have to own any inventory. It’s pure consulting. There is almost no overhead cost for a business like this. It’s really about having a passion for art and a knack for earning people’s trust. And it’s fun!
Businesses that serve a niche market tend to be unique, such as a cleaning company that uses all natural cleaning products, a gluten-free bakery, or landscaper that creates interesting mowing patterns. Businesses with a unique product or service tend to stand out, and often get featured in media outlets such as talk shows, radio stations, or newspapers.

Join a startup accelerator: Another great option is to apply to a startup accelerator like Y Combinator, 500 startups, or TechStars, where a group of investors will help coach you, connect you with potential partners, and provide startup cash in return for a small stake in your company. The competition is tough to get into these, so don’t rely on them as your only path forward.
Whether it’s an important consumer application, a specialist app to solve a particular niche problem, or even a time-wasting game you can play on your phone, you can create a massively successful business if you build software that helps people. (Look at the rise of Slack—the team communication software that went from side project to billion-dollar company in just 2 years.)
If you are really short on cash and need some immediate funds then you should start by looking around your house. Clear out your cupboards and find any items lying around that you don’t need or haven’t used for a while. Then sell them on eBay. Just because they are gathering dust in your cupboards, doesn’t mean someone else won’t snap them up. Simply sign up with eBay, list your products and then, as they are sold, send them off to the buyers.

Cryptocurrency or digital currency is the next big thing in currency trading. It’s a digital asset that is used as a method to pay for things, that isn’t run by a government or institution. Bitcoin is the most well known digital currency and was trading at $200 per Bitcoin back in 2013. Now it is worth over $17k and is expected to be worth well over $1m in 2022.

Last but not least, you can also earn money online by building an online community, although the monetization strategies you can pursue will vary a lot depending on your goals. You can build a community with a blog, for example. You can also build an online forum and charge people for membership. You could even build up a Facebook group and use your influence there to sell and promote products.

Next, you need to set up and build your YouTube channel. Your YouTube channel is your homebase for all your content. If you already have a Google account for Gmail or Google Drive, then you can use that to log-in to YouTube and start setting up your channel. Pick a username that works for you and is memorable (if you’re using an existing Google account you’ll have to edit your username in Google+).

21. Facebook – Facebook swap shops are great for selling things locally. It’s like CraigsList, but a little easier. You simply search for swap shops in your area and ask to join the group. Once you’re in, take a picture of the item, write a quick description with the price and post it. It doesn’t get much easier than that. You can generally expect to get about what you would get at a yard sale, maybe a little more.
This is similar in concept to micro-tasks, except that it is oriented toward specific services, such as cleaning services, pest inspection, handyman services, house cleaning, lawn & garden services or any of the skilled trades. It might actually be more accurate to say that it is a platform where skilled service providers can offer their services to site visitors, similar to Angie’s List.
They often expect you to commit to working a certain number of hours per week, which is generally part-time. They will pay you an hourly salary for that work, so it is really more of an at home job situation than it is in an entrepreneurial way to make money online. Still, if you want to get involved in political activity, and you have the time and motivation, this could be a way to monetize that passion.
Better yet, you can even upload your own book to one of the world’s largest book sellers: Amazon. With Amazon self-publishing, you set the price, retain the rights to your book, and get access to Amazon’s massive audience. For every sale, you keep 70% with Amazon taking the remainder as a fee. If you want to get started, check out Leslie Samuel's great guide to selling eBooks online or follow Tara Gentile on CreativeLive as she shows you how to use your existing body of work to write an eBook within the next week. Who knows, you might just write one of the best business books of this year!
But if you do go the fashion route, be prepared to do quite a bit of networking before you get your business off the ground. Don’t be afraid to do free consultations for contests and giveaways. The more word gets around about your fabulous fashion sense, the larger a clientele you’ll build. If you’re really good, you can start this business with little to no training.
Webinars On Air is a powerful webinar tool that will enable you to create professional webinars for your viewers. Harnessing the power of Google Hangouts, this all in one solution will take care of all the technical aspects of hosting a webinar, including payments. Also have a look at our guide to the best webinar software, both free and paid options.
But if you do go the fashion route, be prepared to do quite a bit of networking before you get your business off the ground. Don’t be afraid to do free consultations for contests and giveaways. The more word gets around about your fabulous fashion sense, the larger a clientele you’ll build. If you’re really good, you can start this business with little to no training.
The PBR success story is just one of many that transformed a niche marketing strategy into positive results. Niche Marketing—which first identifies a specific segment of an overall market and then tailors a marketing plan to the habits and preferences of that market segment—is an important strategy for aspiring marketing professionals to study and master. (See also Vertical Marketing)
A fitness site can have numerous revenue streams. Create healthy eating plans and recipes and lock them away as premium content. Promote and sell a fitness training course, eBook, or a series of videos. Or advertise your own personal fitness services on your site. Topfithub is a good example of a fitness site with decent video content alongside product reviews.
If you’ve got experience and expertise in a specific area of business, there are hundreds if not thousands of business owners who would love to jump on a phone call and pick your brain. This can be an easy way to make extra money online and to hone your skills to use in your consulting or freelance business. Sites like Clarity.fm let you create a profile where entrepreneurs and business owners can pre-pay to book a phone call with you for a set amount of time. Whether you’re an expert in raising money for startups, building apps, or running a restaurant, you can make extra money selling a few minutes of your time to people in need.
Running a coupons website can be very lucrative. Find a coupon niche, select a WordPress coupon theme, and then display relevant coupons on your site. When your audience uses the coupon codes or discount links, you will earn an affiliate cut, for example, you could set-up a site dedicated to iHerb Coupons or add a page to your website with Web Hosting Promo Codes. Coupon websites are quite high maintenance as they need to be constantly updated with new offers. However, if you build up an engaged audience and allow them to post coupons and discounts they have found themselves, then quite quickly your workload will reduce.
With whom do you want to do business? Be as specific as you can. Identify the geographic range and the types of businesses or customers you want your business to target. If you don’t know whom you want to do business with, you can’t make contact. “You must recognize that you can’t do business with everybody,” Falkenstein cautions. Otherwise, you risk exhausting yourself and confusing your customers.
×