3. Always test-market. Before moving ahead, assess the direct competitors you'll find in the new market niche and determine how you will position against them. For an overview, it's best to conduct a competitive analysis by reviewing competitors' ads, brochures and Web sites, looking for their key selling points, along with pricing, delivery and other service characteristics.
But many people put themselves in a very similar position by starting home-based businesses without considering the profit angle. Business is about profit, and without sufficient profit, you'll never have enough income to even pay the bills, let alone generate wealth. (For more on creating a business that actually produces income, see Change Your Business Model and Watch Your Profits Soar!)
It’s sometimes hard to comprehend just how much people love t-shirts. And with the right niche, marketing, and tools, you can create an online t-shirt business that makes you extra money online while you sleep. (Even Bloomberg and Forbes feature stories from entrepreneurs who've done just that.) Services like TeeSpring make it easier than ever to create a t-shirt drop-shipping business where they handle the sales, printing, and shipping, and you’re only responsible for design and marketing. For more tips, check out this simple guide to launching and marketing an online clothing store by my friends over at Selz.
When a company begins to implement a niche marketing plan, they first attempt to answer important questions that will guide their ongoing efforts. What magazines does the targeted niche read? What radio stations do they listen to? What websites do they have bookmarked? Who do they follow on Twitter? Are their product choices more likely to be influenced by advertising or word of mouth?
There are loads of job listings for freelancers on major job boards, and you can always advertise your services (and look for work) on craigslist or LinkedIn. Once the jobs start rolling in, don’t be afraid to go to previous clients and ask for more work. Steady work is the best work for freelancers. If all else fails at first, just write. Start a blog. Build clips. Get writing!
One of the biggest business success stories of the 21st Century started out as an “online mixer” for college students. Mark Zuckerberg started Facebook as an Internet forum for Harvard University students to see pictures of and make electronic connections with their classmates. The site was initially marketed exclusively (and very successfully) to college students before exploding onto the cultural and societal landscape in the US and then internationally.
– Project Payday is one of those sites that has testimonials of people who have earned thousands of dollars by getting paid to get trial offers. I’m not saying you’ll earn thousands, but it is legit and you can earn some extra cash. They assume that by paying you to do a free trial, you’ll either like the product and purchase it, or forget to cancel the trial and get charged for it. If you can keep track and cancel before you get charged (if you don’t want the product), then this is a great site for making some money.
The first follows the startup path we outlined above: You have a disruptive idea for an app or piece of software, you validate the idea with real customers, and then raise money to hire developers or a development studio to build, launch, and scale your software. If you’ve done everything right, your software will be accepted to the Apple and Google Stores and you’ll make money every time someone downloads it or pays for a premium feature.
It’s something akin to picking stocks. You want to buy undervalued domains, and sell them later on at a higher price. For example, you can pick a domain that is out of favor, but could be related to some future event. So if you decide that the stock market is likely to crash in the future, you can buy a domain that includes the words stock market crash during a rising market, and then sell it in a falling market.
If you can find and restore items like furniture and appliances, you can make a substantial amount of money. You can acquire the items on Craigslist, or even at garage sales or estate sales, restore them, and then list them for sale on the site. You may also be able to market certain items on eBay, particularly if they are small, unusual, but high in price.
Holly told me she started writing content in 2011. At the time, she still worked a full-time job but created content online part-time to supplement her income. Over time, she was able to double and triple her rates until she could quit her full-time job to write. These days, she makes bank as a freelance writer and teaches others to do the same via her online course, Earn More Writing.
The larger the company, the more requirements and prerequisites they likely have in place. That’s not necessarily a bad thing. Even though you may need a newer computer, they may be offer health insurance and a full-time schedule. There’s always a trade-off. Know that more scheduling freedom and flexibility and less management oversight may mean lesser pay or no benefits.
Find the Unidentified and Unserviced Pain Point—what pain or passion is enough of an irritant or desire for your niche market that they’re willing and able to pay a premium to alleviate it? Think of Poppy Barley — career women willing to spend money on luxury, fashionable, yet comfortable shoes. Find the problem, solve it, and present the solution.
Running and charging for webinars can be a great way to build a following in your niche, demonstrate that you are an expert in your field, and make a profit. Hosting a webinar can be hard work. They need to first be promoted, provide original and valuable information, and include interactive elements so your audience can ask questions and engage with your topic. However, once you have built up a large blog following, each webinar can be extremely profitable.
Concentrating all marketing efforts on a small but specific and well defined segment of the population. Niches do not 'exist' but are 'created' by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or services to satisfy them. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond. Also called micromarketing.