Reach Out to Micro Influencers—micro influencers are non-celebrity bloggers and social media personalities with whom your niche market identifies with. According to an Experticity survey, 82% of consumers are more likely to listen to recommendations from micro influencers. The fashion industry is full of examples of brands using micro influencers to connect with niche markets.
Next, you’ll need the right tools. You can be as complicated or simple as you want depending on your comfort with audio equipment, but at the minimum you’ll want a microphone and software for recording your voice. Companies like Behringer, Blue, Focusrite, and others sell studio-quality plug-and-play podcast setups that can get you recording today.
Your clients may need convincing. Like it or not, there is something about an office that says “professional.” Unless you’ve got a separate entrance and a truly dedicated office space, home-based businesses don’t lend themselves especially well toward visits from current or potential customers, and meeting at the local diner isn’t always the best solution. Your neighbors might not appreciate the traffic, either. Depending on what type of business you’ve got, zoning laws may actually prohibit you from running it out of your home. Make sure you’re up on all the local rules and regulations.
If you have a background in marketing and a passion for a particular niche, then organizing a virtual event may be just up your street. A virtual event could span across a day or longer. Individual live sessions would be run by experts in the field. And conference features would include live question and answer sessions, forums, and plenty of free giveaways. Visitors to the virtual event would pay to attend, so the more effective your promotion of the event the more money you would make.
There are two basic markets you can sell to: consumer and business. These divisions are fairly obvious. For example, if you're selling women’s clothing from a retail store, your target market is consumers; if you're selling office supplies, your target market is businesses (this is referred to as “B2B” sales). In some cases—for example, if you run a printing business—you may be marketing to both businesses and individuals.