You’re in charge. While being accountable only to yourself is a wonderful thing, it also requires great dedication, motivation and self-discipline. If you are the type of worker who thrives on feedback and the energy of others, working at home can be quite challenging. You’ll also need to be able to say no to the distractions of your surroundings, like the big-screen TV in the den or the pool in the backyard. It’s tougher to get started and easier to procrastinate when working at home.
The potential income is unlimited. Why? The business is crazy scalable. Start with a guided meditations YouTube channel and individual appointments via Skype. Once you have a following, create a virtual ashram and hire on other teachers, taking a cut of their earnings. Maybe there’s even a mindfulness app in your future. The founder of the virtual meditation empire, Headspace, went from broke to bling in a few short years (2).
With few exceptions, such as American Idol, the Super Bowl and the Olympics, it is not common for a substantial audience to watch a program at once. Still, networks do target particular demographics. Lifetime targets women and MTV targets youth. Sports channels, for example, STAR Sports, ESPN, STAR Cricket, and Fox Sports, target the niche market of sports enthusiasts.[citation needed]
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