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If you've developed valuable skill sets or picked up certifications within your industry over the years, offering your consulting services to local business owners can be a lucrative way to make money online. Whether you're an expert marketer, business strategist, or manufacturing aficionado, there's likely a local business owner who's willing to pay you to help them solve an issue with their company. Start with this 18-step checklist to becoming a local business consultant from Karyn Greenstreet and then use my guide to crafting an effective cold email to convince them to hire you.
And it's an ideal home business opportunity, especially as ecommerce is so easy to get into now. One of the main barriers to operating a successful e-commerce business is finding the right product or products to sell; the other is providing the kind of online environment that will make people want to buy from you rather than competitors. 8 Rules for a Successful Ecommerce Website provides information on how to do this.
Signing up with Google AdSense will enable you to make money from advertising on your blog. Google AdSense will place relevant ads around your site, and if your site visitors click on these ads, you will earn a fee. Although each click only amounts to small change, if your blog has high levels of traffic and lots of page views this will quickly amount to a reasonable sum.
For many years, the IRS has followed a very strict interpretation of "principal place of business," which prevented some self-employed persons—such as an accountant who maintained a home office but also spent a great deal of time visiting clients—from claiming the deduction. But in July 1997, responding to the concerns of small business advocates, the U.S. Congress passed a tax bill that redefined an individual's "principal place of business" to include a home office that meets the following two criteria: 1) it is used to conduct the management or administrative activities of a business; and 2) it is the only place in which the small business owner conducts those management or administrative activities. When this change became effective on January 1, 1999, it was expected to enable many home-based business owners who also perform services outside of their homes to claim the home office deduction.
Have you ever thought of turning your passion into a business? Many businesses offer a wide range of products or services but struggle to become the market leader for each of their offerings. Instead of targeting a broad population, your idea could focus on a small portion of potential customers. Narrowing your scope provides the opportunity to be the best at what you do.
I love referral and affiliate marketing. It’s where the vast majority of my income comes from these days. Even if you aren’t a blogger, you can get in on the action as well. You can get paid to refer your friends to a wide variety of legitimate services. While there are many companies like StitchFix that will give you store credit for referrals, we are focusing on those that offer cold, hard cash today. Keep in mind, you will need to be signed up for the program yourself to take advantage of the program. But, you shouldn’t be referring people to things you don’t use anyway.
Like other forms of self-employment, home-based businesses face a number of challenges relating to financial management and tax compliance. Part of the business plan that is prepared prior to forming a home-based business is a financial plan detailing how much it will cost to begin the new venture and keep it running. After the business has been established, it is vital that the entrepreneur set up a good bookkeeping system to manage cash flow and ensure compliance with tax laws. Bookkeeping systems can be manual or computer based. Experts also recommend that entrepreneurs set up a separate checking account for their home-based businesses in order to better document business expenses. Canceled checks, paid bills, invoices, sales slips, receipts, and other financial documentation should be kept on file in case of an audit. Another important aspect of financial planning for a home-based business is tracking working capital—the difference between current assets (cash, accounts receivable, and inventory) and current liabilities (operating expenses, debts, and taxes)—in order to maintain a realistic picture of where the business stands financially.
Understand how a niche website works. A niche website focuses on very targeted, specific information. The content must be specific, useful and interesting to your target audience. Successful niche websites get anywhere from 1,000 to 10,000 visitors per month. You build content on a particular keyword, and you make passive income with Google Adsense or through affiliate links.
Authenticity and relevance. Consumer trust for brands and major corporations is near an all-time low. People don’t trust advertising messages or PR from brands because they know there’s an ulterior motive in play; brands want to make money. But targeting a specific niche and speaking directly to them allows you to create content that comes across as more relevant, and therefore more sincere and authentic.
Competition to get into top universities is as tough as it has ever been, so nervous parents are willing to pay handsomely for tutoring for their kids. You need an area of expertise—math, and specifically SAT math preparation, is always a favorite—but almost any subject will work. If you know how to market yourself locally, you can take advantage of parental paranoia and make money by tutoring right in your own home, or at a local library or coffee shop. Just make sure to do your homework on your local market in order to set prices and know which areas of expertise are most desired by parents in your area.
Outsourcing is the new and dominant wave of the business world. As businesses shed employees, they increasingly turn to independent contractors to supply what in-house staff used to do. One of the ways they do this is through virtual assistants. These are people who provide certain tasks online. Businesses can use virtual assistants as much or as little as they need to. If you can make yourself available to multiple businesses, you might have plenty of work without ever leaving your house.
Even large companies and organizations that offer products and services that are widely used and mass marketed often use niche marketing techniques. Most major car companies, for example, now offer energy-efficient hybrid models of their automobiles that appeal to niche segments of the population—environmentalists and urban drivers with long commutes. They hone in on that smaller segment of their market with high visibility on city highways and in the stores, magazines, and online sites frequented by especially “green” consumers. (See also Green Marketing)
You know those top-down cooking or craft videos you just can’t seem to get away from these days? There are people out there making a living from them. 78% of B2C companies depend on user-generated content, like those videos, for their marketing campaigns. You can sign up as a creator on a site like Darby Smart and potentially work with brands like Nordstrom, Mattel, and BarkBox. Or, use them to build your YouTube following and monetize through ads and views.
Businesses that serve a niche market tend to be unique, such as a cleaning company that uses all natural cleaning products, a gluten-free bakery, or landscaper that creates interesting mowing patterns. Businesses with a unique product or service tend to stand out, and often get featured in media outlets such as talk shows, radio stations, or newspapers.
A home business (or "home-based business" or "HBB") is a small business that operates from the business owner's home office. In addition to location, home businesses are usually defined by having a very small number of employees, usually all immediate family of the business owner, in which case it is also a family business. Home businesses generally lack shop frontage, customer parking and street advertising signs. Such businesses are sometimes prohibited by residential zoning regulations.
It shouldn’t come as a surprise, but people who regularly monitor their finances end up wealthier than those who don’t. When you were a kid, keeping track of all of your money in a porcelain piggy bank was pretty easy. As we get older, though, our money becomes spread out across things like car payments, mortgages, retirement funds, taxes, and other investments and debts. All of these things make keeping track of our money a lot more complicated.
Get paid to search the Web. Sites like Swagbucks.com and Zoombucks.com will pay you to use their online interface to search the web. To qualify, you need to be willing to download their search bar and use it for everyday Internet use. The only caveat that comes with this “gig” is that you might be paid in gift cards instead of cash. If you can parlay those gift cards into items you need to buy anyway – like groceries or gas – searching online can be a lucrative way to spend your free time.