Pabst’s marketing director decided that he was going straight to the source when researching their potential niche market. In Portland, very informally and unannounced, he learned what the bike messengers liked about the PBR brand: old school, not flashy or mass marketed, hip and off the beaten path (See also Influencer Marketing). He learned about how their customers spent their free time, their fashion sensibilities, and their aversion to all things “corporate.”
Used-car salesmen unfortunately have some nasty stereotypes to live down, but you don’t need a tacky blazer or a fast-talking sales pitch to make money buying and reselling cars. People throw away perfectly good (or certainly good enough) cars all the time for all sorts of trivial issues. If you know a little something about servicing a car and can make one shine for a Craigslist ad, you could take advantage of massive opportunities to buy used cars and resell them for major profit.
Another idea someone could do from home is to start a service or write a software program that scours local ad listings (like craigslist) for a particular used item a person wants to buy. They have services like this for new items, but not used. I know others like me who are keeping their eye out for something used (like a canopy king bed!) but don’t have the time or inclination to search for it every day.
If you are a professional photographer or have a real flair for photography, then selling your images on other sites could be an idea. This could be done alongside your own photography site, as it is a good way to help get your work viewed by a wider audience. There are numerous stock image websites to contribute to, but choosing a popular high-end site like Shutterstock should ensure your photographs make you some money.
Tailor your content to your audience. Use targeted, “insider” terms for keywords in your marketing messaging, content, and social media. Think of words and phrases that your target customers would use while they searched for a solution like yours. This is one of the few times I will tell you that a bit of jargon can work wonders. Use words your customers would use – and use them correctly – to connect with your audience. This strategically placed jargon might even earn you a little “street cred.”
And a last tip — Most of the home-based business opportunities in this article call for specialized training or skills. If you don't have the specialized training or skills needed to start a business you want to start, you can still "be a part of it". Find a person with the appropriate training or skills and invest in his or her business. Being an angel investor can be rewarding in so many ways.
Last but not least, use Alexa’s Keyword Difficulty Tool to gauge search interest. Knowing what people are searching for will offer insight into customer interest and help you see what type of competition already exists in a niche market. Use Alexa’s Keyword Difficulty Tool to search for top keywords and see how often the phrases are used by searchers (popularity score) and how competitive the term is (competition score).
Hey wanted to reach out to you I am trying to network with people and help Them at the same time. I thought this article was awesome and anyone would had a open mind about these great ideas would definitely want to take a look at this great opportunity with saving and making money wanted to see if we could contact through email and mine is firstname.lastname@example.org hope we can network am here to help people out and change lives like this article can do.
There are loads of job listings for freelancers on major job boards, and you can always advertise your services (and look for work) on craigslist or LinkedIn. Once the jobs start rolling in, don’t be afraid to go to previous clients and ask for more work. Steady work is the best work for freelancers. If all else fails at first, just write. Start a blog. Build clips. Get writing!
What does that mean for you? It means Nielsen will pay you $50 a year to keep their app on your favorite internet browsing device. The app itself collects statistics on your internet usage anonymously, so you never have to worry about any data being linked to you. And the best part is, the app takes up barely any space and doesn’t slow down your phone or tablet at all!
A personal concierge is more than a personal assistant, and the difference is in connections. An assistant’s job is to save their boss time, too, but ask an everyday assistant to get reservations at Talulah’s Table or to book last-minute a villa in St. Barth’s, and they’ll be useless. But a concierge who’s developed a priceless personal network—well, that’s a different story.
Providing goods and services to a market segment that has gone unserved reduces barriers to entry, such as competition. Niches usually go un-targeted because smaller companies are unaware that the niche exists, and larger companies don’t think that targeting a small niche is worth their time. Companies that target these niche audiences will be endowed with first-mover advantages that give the company better positioning against new competitors.
While targeting a niche as your focus will make it infinitely easier to find them and convince them to buy from you, you need to be sure there are enough buyers in that niche to make it viable. A pet store that caters to a wide variety of pet owners has a much larger potential customer base than a pet store that caters to local ferret owners, or Poodle lovers. Those niches may be too small for a local population.
Boundaries can be overstepped. Similarly, your family will need to respect your boundaries, and the lines can sometimes blur. It may look like you’re not working even when you are. It may be easier for family and friends to take you less seriously when you work from home, so you need to be vigilant about maintaining a proper separation and level of professionalism, and teach everyone to respect your time and space.
If you love to travel and find yourself randomly searching for airfare sales or browsing Lonely Planet, why not carve out a niche for yourself as a private travel agent? My friend, Mark Jackson did just that, making extra money online with his travel consulting side business. Start with word of mouth recommendations from friends who know they can count on you for the cheapest flights, and then move on and create a Facebook or LinkedIn group to invite people who want to stay on top of the latest deals. Eventually you could spin this into a full-time consultancy teaching people how to make their dream trip a reality.
DID YOU KNOW? In 1902, the Genesee Food Company branded the gelatin dish Jell-O as “America’s Most Favorite Dessert,” placing ads in the Ladies Home Journal. The results? A big boost in sales. It’s one old school — but powerful — example of niche marketing at its finest. Learn more about the rise of niche marketing in The History of Content Marketing: An Essential Guide.
So happy to see Jam Maker on this list. I recently started my own business making and selling unique jams and jellies online. I never knew I was trendy. Many good ideas on here. I’ve only just started to make the break from traditional work force, but believe it is the best decision I’ve made in a long time – though I still haven’t fully quit my day job.
Here’s a good example of how lead sales can work in real life: My second website, Life Insurance by Jeff, brings in a ton of traffic from people who are searching the web to find answers to life insurance questions. While I used to have the website set up so I could sell these people life insurance myself, it was a lot of work to process all the different requests and clients. As a result, I started selling the leads I gathered instead.
Has anyone ever told you you have a voice for radio? Are you great at creating original characters with just your voice? There are tons of people looking to pay for quality voice overs for their corporate videos, animation series, or educational videos. Check out Fiverr and UpWork or create a profile on a specialized site like Voices.com or The Voice Realm to get started making money online doing voice overs.
These days, the trend is toward smaller niches (Targeting teenagers isn't specific enough; targeting male, African-American teenagers with family incomes of $40,000 and up is. Aiming at companies that sell software is too broad; aiming at Northern California-based companies that provide internet software sales and training and have sales of $15 million or more is a better goal.
When was the last time you went to a new restaurant without looking it up online beforehand? Or bought a product that didn’t have at least a few 5-star reviews? It seems like more and more our world is run on reviews. And you can make money online by writing them. Get started by creating accounts on sites like Vindale research, Software Judge, FameBit, CrowdTap, Influence Central, and Modern Mom. However, before you run off and start writing, be sure to check the small print on each of these sites. Writing reviews isn’t a huge source of guaranteed income and you want to make sure that it’s worth your time before you get going.
For those with a large Twitter following, you can make money from your Tweets alone with Sponsored Tweets. You could be paid for sharing a business’s information, recommending restaurants or hotels, or tweeting pictures of you using or wearing products. As with all sponsored posts on social media, businesses will only be prepared to pay you to Tweet if you have a large following that you can influence. So work hard on building up a loyal fan base.
Working from a home-based office keeps your overhead costs low as you are not renting office space or phones or paying for office utilities. The zero commute also saves money on gas and wear and tear on your car. The reduction in fixed costs allows you to be more flexible in your pricing decisions than competitors who must cover those types of costs. You can choose to either give more favorable quotes or keep the same pricing as your competition and have a healthier bottom line.
Build up a following on your Instagram account and you could quickly be making extra money online. Major brands, gear companies, and even startups are willing to shell out $500-$5,000+ per post to get in front of your audience. While it’s getting harder and harder to build a massive Instagram audience, if you already have a solid niche and are posting quality content regularly with a great camera for taking Instagram photos, with a few small tweaks you can make yourself an influencer. Check out this awesome article from Shopify on how to build and grow your Instagram following to get started.
The ongoing niche marketing plan can either be subtle or more obvious depending on the niche's values. PBR’s marketing director started distributing small pieces of the Pabst swag (buttons, hats, pins) to customers to thank them for their business and to help the brand spread. The company also began sponsoring small events that drew the same crowd. There were no billboards, no commercials, and no big advertising splash. The research indicated that the niche appreciated subtle, restrained marketing that relied on word of mouth over aggressive, in-your-face commercial marketing. That familiarity with their niche customers and the company’s fidelity to its word-of-mouth marketing plan led to the now 168-year-old company to build an impressive following among young beer drinkers.
29. Videos – This could be an entire section on it’s own. Many people have made money by creating YouTube videos. Evan of EvanTube is a kid and he has made millions by creating reviews of products that other kids his age would use. It’s not easy to get views into the millions, but once you do, you’ll start seeing some cash come in. Many bloggers have completely turned to videos to get their point across by starting a video blog.
Think of the group of consumers interested in purchasing cleaning services, for instance. Instead of offering general cleaning services, a business might establish a niche market by targeting the portion of this market interested in blind cleaning services. Another business might occupy its own niche in this market by specializing in using only environmentally friendly cleaning products. Markets of any discernible size contain multiple subsets of potential markets - although not all of the possible niche markets will be worth targeting from a business point of view.