Rent out a parking spot. If you live in a busy or congested area and have parking to spare, you might be able to rent out your parking space for some quick cash when you’re not using it. Simply advertise your open parking space online including details on the location, whether it’s covered or uncovered, and your desired hourly, weekly, or monthly fee. If you want, you can even use a site like Just Park or download the Spot App to reach more potential customers.
For example, social media advertising has proven increasingly lucrative for small businesses operating in niche markets. However, the granularity of the targeting options offered by Twitter, Facebook and the like may not necessarily be cost-effective for your business, as social media platforms know exactly how valuable these targeting options can be. If this is the case, paid search might be a more viable solution. Whatever your situation, you need to scrutinize the potential return on investment of any niche marketing strategy to ensure that you’re reaching your target market in a cost-effective way.
These days, the trend is toward smaller niches (Targeting teenagers isn't specific enough; targeting male, African-American teenagers with family incomes of $40,000 and up is. Aiming at companies that sell software is too broad; aiming at Northern California-based companies that provide internet software sales and training and have sales of $15 million or more is a better goal.
Think of the group of consumers interested in purchasing cleaning services, for instance. Instead of offering general cleaning services, a business might establish a niche market by targeting the portion of this market interested in blind cleaning services. Another business might occupy its own niche in this market by specializing in using only environmentally friendly cleaning products. Markets of any discernible size contain multiple subsets of potential markets - although not all of the possible niche markets will be worth targeting from a business point of view.
Expansion is limited. If your goal is to stay a sole practitioner, this is not a problem. But if success for your business requires additional employees, you will likely outgrow the space you have at home. Moreover, do you even want employees in your home? You sacrifice a great deal of privacy and personal space when you allow others to work with you, especially if you don’t have dedicated space in your home.
If my piece of content is so unique and valuable around hiking backpack recommendations, that other reputable outdoor websites are willing to link to it and build the page’s authority, then I’d have a very real opportunity to rank high in organic search for these search terms (meaning, my page will come up first when someone searches for hiking backpacks).
How can you make a living as a real social-media expert? Practice. Build an audience for yourself before offering your services to others. Determine your target sector, build your own online presence in that community and start making contact with the social-media elite. Twitter is a great place to start. Keep cranking out content and getting it to the right users, and you’ll find a way to get yourself hired even in an ever-expanding universe.
If you’re a top-notch editor with a deep understanding of how college admissions works—including standardized test preparation, personal statement requirements, supplemental essay requirements, applicant statistics, and even financial aid—then you might be able to snag a rather well-paying job as a college consultant. Some families are willing and able to pay through the nose to make sure their kids submit the best possible applications to their dream schools….