Niche marketing is the fine-tuning of your marketing to focus on a specific demographic of customers and/or products and services you offer. More simply put, it means a business is choosing to play to its strengths and highlight them for the people with whom it will resonate the most. Niche marketing affords many benefits, but finding your niche market isn’t always easy. In fact, you don’t always “find” your niche market. Sometimes it finds you. In this post we’ll go over some examples of niche markets to help you start thinking about what a niche strategy might look like for your business.
With niche marketing especially, getting in front of the right people is more important than getting in front of a lot of people. However, getting in front of a lot of people such as through these media outlets also has its benefits. The more people who know about your business, the more people there are to recommend your business to a friend who fits your niche market.
The larger the company, the more requirements and prerequisites they likely have in place. That’s not necessarily a bad thing. Even though you may need a newer computer, they may be offer health insurance and a full-time schedule. There’s always a trade-off. Know that more scheduling freedom and flexibility and less management oversight may mean lesser pay or no benefits.
The tax benefits of operating a home office can be lucrative. If your situation qualifies, you can deduct a portion of your home's expenses, such as mortgage interest, property taxes, utilities and repairs and maintenance, against your business income. To qualify, your home office must be your principal place of business and you can only deduct the proportionate amounts of the total expense which are directly related to your business. Although you cannot create a loss with your home office expenses, you can carry them forward to future tax years if you do not have enough business income to use them up in the current year. (Running your own business has both personal and financial perks.
Create a writer website or blog. A website not only demonstrates your technical ability, but it also creates an online hub that allows clients to connect to you. Keep the design of your website clean and uncluttered. Include examples of your work that demonstrate the kind of writing you do. Make the samples easy to find and to read, and make it easy for visitors to figure out how to contact you.[23] .
The company’s marketing director took what he learned from those Portland bike messengers and rode it to a remarkable resurgence for Pabst Blue Ribbon. With almost no mass-media advertising or marketing, Pabst sales grew by more than 5 percent the following year. Today, PBR is the unofficial hipster beer of bike-messenger hangouts, campus bars, and underground music clubs across the country.
The Ink Plus® Business Credit Card is a smart choice for anyone who wants to earn flexible points on their business spending. At the moment, the signup bonus alone on this card is worth $600 in cash back! Meanwhile, the Ink Cash® Business Credit Card awards you with $200 in cash back after you put $3,000 of your new business expenses on the card within the first 90 days. Plus, this card comes with no annual fee.

Reduced competition - other small businesses may not be aware of your particular niche market, and large businesses won't want to bother with it. (Be aware that this is usually not a long-term condition; once one business has established a profitable niche, others are normally quick to move in and if it's profitable enough bigger businesses will take notice.)


Once you have that problem or need nailed, the next step is to validate that idea and make sure you’ve actually got customers who will pay for it. This means building a minimum viable product, getting objective feedback from real customers, incorporating updates, testing the market for demand, and getting pricing feedback to ensure there’s enough of a margin between your costs and what consumers are willing to pay.
Whao! Mr Bob, really am blown away. You know, people say nothing comes free, but you have generously broken that law with all these ideas you freely give. I can’t but say that i am grateful. Particular about idea number 4,6 & 7. I read your article on how to make money by blogging and really , freely giving out all those steps is very generous of you sir becausei know poeple who sell almost every informatiomn they have. The first time i heard about blogging was around 3months ago while discussing with a friend about my first christian book, but your article has really openned me to a whole new world around blogging. I really don’t know how else to show my appreciate because you have freely given me keys to financial independence and i will surely come back to share my testimonies. Thank you somuch sir, your latter will be far greater than your past
A fitness site can have numerous revenue streams. Create healthy eating plans and recipes and lock them away as premium content. Promote and sell a fitness training course, eBook, or a series of videos. Or advertise your own personal fitness services on your site. Topfithub is a good example of a fitness site with decent video content alongside product reviews.

Not everything is just a Google search away. Media organizations hire fact checkers to make sure that items in stories are accurate and that sources quoted really exist. Other organizations need people to find statistics and other data for presentations and reports. There are plenty of opportunities online to get started researching at home. Just be prepared to get into some really esoteric topics that will take you way beyond Wikipedia.


If you love to travel and find yourself randomly searching for airfare sales or browsing Lonely Planet, why not carve out a niche for yourself as a private travel agent? My friend, Mark Jackson did just that, making extra money online with his travel consulting side business. Start with word of mouth recommendations from friends who know they can count on you for the cheapest flights, and then move on and create a Facebook or LinkedIn group to invite people who want to stay on top of the latest deals. Eventually you could spin this into a full-time consultancy teaching people how to make their dream trip a reality.
It doesn’t pay much, but if you’re a healthy person and want to make a bit of extra money online, the AchieveMint app will reward you for doing things like walking, tracking your food, or taking health surveys. AchieveMint works by connecting to fitness apps you might already be using like Fitbit, RunKeeper, Healthkit, and MyFitnessPal and then giving you points for certain actions. For every 10,000 points, you earn $10 with no limit on your earnings.
It doesn’t pay much, but if you’re a healthy person and want to make a bit of extra money online, the AchieveMint app will reward you for doing things like walking, tracking your food, or taking health surveys. AchieveMint works by connecting to fitness apps you might already be using like Fitbit, RunKeeper, Healthkit, and MyFitnessPal and then giving you points for certain actions. For every 10,000 points, you earn $10 with no limit on your earnings.
The key to success in this business is being very disciplined in buying. Limit your car buying to popular models that you can turn over quickly, models that you have a strong understanding of current local pricing on, cars that you can buy at a significant discount to the price you believe you can fairly sell them for, and cars that are highly unlikely to need major work.
These days, the trend is toward smaller niches (Targeting teenagers isn't specific enough; targeting male, African-American teenagers with family incomes of $40,000 and up is. Aiming at companies that sell software is too broad; aiming at Northern California-based companies that provide internet software sales and training and have sales of $15 million or more is a better goal.
Be professional. When you submit a résumé, don’t type it in ALL CAPS and please don’t avoid the caps lock like the plague. Know how to use it without looking incompetent. Write in complete sentences with proper grammar. Of course, there will be exceptions, but even with the exceptions, you must keep it professional. You’re building their view of you.
You can also market your ebook on your own website or blog, particularly if the site gets good traffic. Still another method is affiliate marketing. You can offer to pay sites related to your ebook a percentage of the sale price – say, anywhere between 20% and 50% – for them to post an ad or linked article for your book on their site. This could enable you to market your ebook on multiple platforms for greater market exposure.
Expansion is limited. If your goal is to stay a sole practitioner, this is not a problem. But if success for your business requires additional employees, you will likely outgrow the space you have at home. Moreover, do you even want employees in your home? You sacrifice a great deal of privacy and personal space when you allow others to work with you, especially if you don’t have dedicated space in your home.
No one likes doing taxes, and they need to be paid whether the economy is booming or tanking. This is why at-home tax preparation can be a great business for anyone with a tax background, or anyone willing to take training courses. Since there are annual changes to the tax code, you will need to refresh your training each year, and you will also need to register with the IRS as a tax preparer. This is more of a seasonal business than a year-round endeavor, but it can be a great way to earn some extra income each winter/spring. Median salary: $30,900.
This has become a popular business model for online entrepreneurs over the past several years, and will probably just continue to grow in popularity. The best thing about selling online courses is that once you do the up-front work in creating the course and setting up your marketing strategy, you can get paid over and over again for work you do once.
Prior to that group, they had an online community for teachers looking for lesson plans. That probably sounds pretty random, but it's crazy the type of communities you can build and rally people around. If it's something that you're passionate about yourself and you want to connect with others that have that same passion, then an online community is something you should definitely consider.
While customer service positions are some of the most readily available to those looking to work from home, they aren’t a good fit for many. The good news is there are some customer service positions that allow you to assist customers by way of email or chat. You should also consider alternate industries like transcription, search evaluation and writing. Learn more about those opportunities and others at:
The five forces model of analysis was developed by Michael Porter to analyze the competitive environment in which a product or company works. Description: There are five forces that act on any product/ brand/ company: 1. The threat of entry: competitors can enter from any industry, channel, function, form or marketing activity. How best can the company take care of the threat of new entrants? 2
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