Niche marketing is a targeted marketing plan that focuses on one particular section of the market that has high potential to connect with a product or service. Instead of casting a wide net in mass-media and large-event marketing, niche marketing zeroes in on strategically selected venues and media platforms that have high concentrations of these targeted consumers..
The main driving force behind the growth of home-based businesses is the increasing capability and availability of computer and communications technology. Powerful yet affordable home computer systems equipped with modems allow people to send and receive messages, transfer data, and conduct research from their homes, largely eliminating the need for those employed in such endeavors from having to commute to a place of employment. Similarly, sophisticated software programs offering applications in desktop publishing, database management, financial management, and word processing enable one individual to do the work formerly handled by an entire support staff. In addition, the widespread use of cellular phones, pagers, voice-mail systems, and toll-free telephone numbers has enhanced the ability of home-based business owners to remain connected to the outside business world. Rapid improvements in technology have enabled large numbers of home-based business people to earn the same income they could at a regular jobs while also gaining a number of lifestyle benefits. Another important factor in the growth of home-based businesses is the transformation of the American economy from a product orientation to a service orientation. Since service businesses generally have no need to store inventory or run production machinery, they are less disruptive and more adaptable to a neighborhood environment.
Set up an account on Rover.com. Enjoy furry company once in a while? These days, many professional pet-sitters set up an account on Rover.com. With Rover.com, you can reach people in your area who are actively looking for someone to watch their dogs, cats, hamsters, or turtles, either in their home or your own. You can set your own rules and schedule and come up with your own pricing through the Rover.com pet-sitting platform.
Salvage and resell. Do you love antiques or have a knack for finding valuables at flea markets or yard sales? If you do, it might be time to consider salvaging items for resale – or even scouting out antiques to sell for a profit. While you’ll need to spend quite a bit of time searching for prospects and spend some money buying upfront, you could easily turn a profit if you know what you’re doing.
The main driving force behind the growth of home-based businesses is the increasing capability and availability of computer and communications technology. Powerful yet affordable home computer systems equipped with modems allow people to send and receive messages, transfer data, and conduct research from their homes, largely eliminating the need for those employed in such endeavors from having to commute to a place of employment. Similarly, sophisticated software programs offering applications in desktop publishing, database management, financial management, and word processing enable one individual to do the work formerly handled by an entire support staff. In addition, the widespread use of cellular phones, pagers, voice-mail systems, and toll-free telephone numbers has enhanced the ability of home-based business owners to remain connected to the outside business world. Rapid improvements in technology have enabled large numbers of home-based business people to earn the same income they could at a regular jobs while also gaining a number of lifestyle benefits. Another important factor in the growth of home-based businesses is the transformation of the American economy from a product orientation to a service orientation. Since service businesses generally have no need to store inventory or run production machinery, they are less disruptive and more adaptable to a neighborhood environment.
Publishing is dead; long live the e-reader! Now that anyone can have their work e-published, it is possible for anyone to make a fortune off their writing. The biggest recent example is the 50 Shades of Grey trilogy, but there are many authors taking advantage of the ease of e-publishing. If you love to write and are willing to do your own promotion (and having a blog can really help in that case), writing an e-book is an excellent way to make money at home.

27. Sponsored/paid posts – Many blogs publish sponsored and paid posts. Sponsored posts are basically just posts about a specific brand, product or service. A company will pay you to publish an article about it. It’s similar with other paid posts as well. Your basically selling the spot for the article on your site. If you decide to take this route, you’ll want to build your traffic before you will get many offers.
Whether you want to become your own boss, start a side hustle, or earn extra money on the side, any of the strategies listed above can help. By finding ways to increase your income, you can free up more cash to pay down debt, save for the future, or invest for retirement. Saving money is only half of the equation. And if you truly want to get ahead, you might want to figure out how to make money – and hopefully, lots of it.
Small businesses know they have to get online, but finding the time to figure out how is proving a real challenge for small business owners of every stripe. If you're Internet-savvy and know how local businesses can harness the power of local search, coupon pages and social media, you could be working from home helping small business owners promote their companies online.
I have a friend that is the city manager of a town of about 25,000 where his main task is processing requests for building permits. Actually a volunteer-type job, no salary. But he makes a bunch of contacts every day, and his address book is huge. So he is busy all year except the Holidays. To fill in this time he started a Christmas tree lighting service (houses, lawn ornaments, etc.). In this 3-month period he makes enough to keep him going the rest of the year.
“Many people talk about ‘finding’ a niche as if it were something under a rock or at the end of the rainbow, ready-made. That's nonsense,” says Lynda Falkenstein, author of Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out. Good niches don't just fall into your lap; they must be carefully crafted.
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