To find your niche market, think about what you’re best at, what you enjoy doing most for your clients, and the clients you enjoy most. Your niche market can find your business, you could stumble upon your niche, or you could choose a specialty and make it work. Having a firm grasp on the primary goods and services that you provide, and the different segments of your audience will help you to hone your strategy. Don’t be afraid to experiment either. Experimentation is the key to learning, which is the key to growth.
5. Evaluate. Now it's time to evaluate your proposed product or service against the five criteria in Step 4. Perhaps you'll find that the niche you had in mind requires more business travel than you're ready for. That means it doesn't fulfill one of the above criteria--it won't take you where you want to go. So scrap it, and move on to the next idea.
If you're a fast typer with an ear for dictation, than transcription might be right for you. A lot of different businesses require transcription, from medical practices to attorney's offices, and will pay handsomely for quality work. Why not be the service to meet their needs? All you need to start is a computer, an internet connection, and the will to build a network of professionals and gain their referrals.
No business—particularly a small one—can be all things to all people. The more narrowly you can define your target market, the better. This process is known as creating a niche and is key to success for even the biggest companies. Walmart and Tiffany are both retailers, but they have very different niches: Walmart caters to bargain-minded shoppers, while Tiffany appeals to upscale jewelry consumers.
It’s a simple fact of life: These professionals don’t have the time they actually need to carry out all of the research necessary on a day-to-day basis. Whether it’s perusing old academic essays or case files, analyzing bibliographies, or carrying out some market research, you can be a valuable asset to a company with your research and fact-checking.
Targeted Collateral Campaigns: This strategy relies on consistent brand exposure to the targeted Niche Market. Just about any radio station that plays a niche type of music (alternative, country & western, or classical, for example) that appeals to a certain audience will employ targeted collateral campaigns. They might distribute collateral and attend concerts by artists played frequently on their station, or advertise in local music/entertainment publications.
Do you have a way with words? Freelance copywriting is a good way to make money working from home. Companies large and small will pay someone handsomely to take basic information and add a bit of flair. If a smooth turn of phrase has been known to come forth from your pen, freelance copywriting might just be for you. It takes networking, but once you have a portfolio to show your worth, you'll be able to prove to clients that you're exactly the writer they need. And, as a bonus, if you're naturally inquisitive and love storytelling, you might be able to spin your copywriting gig into a career as a freelance journalist.
A friend in Boston made a living doing this. He had lived in the Netherlands and was fluent in Dutch. He contacted companies who sent people to the Netherlands to work and live, and offered to provide not just his language expertise but important information on Dutch culture and living in the country. It worked. If you’re from or have lived in another country, consider channeling not just your language but your cultural expertise into a new career.
Our first overlooked opportunity is selling your knowledge. In this instance, we are talking about creating a course or eBook that you can make available for purchasing online. Because of the automation available today, you may be able to put in the work once when creating your packaged information and then enjoy those checks coming in for months or years to come.
White labeling products involve purchasing pre-made products from a supplier and then adding your own labeling and branding. Products could range from candles to gym equipment or even tea, but all will come without labels, allowing you to create your own new range of merchandise. Most suppliers will advertise the fact they offer white labeled goods on their websites, so pick your niche and then find the right supplier and product for you. Once labeled, products can be sold via sites like eBay and Amazon, or from your own eCommerce store (discussed in a moment).
This is not an enterprise for the lazy. eBay sellers need to respond to customers quickly and politely, and ship items promptly. A seller’s success is in eBay users’ hands after all; a negative seller rating can sink an eBay business before it even gets started. Sellers also need to familiarize themselves with eBay’s return policies, which tend to focus on making the overall experience better for buyers but not necessarily for sellers.