Even though one-in-ten people are left-handed, products for the southpaw in your life could still be considered a niche market. Many small businesses claim that PPC doesn’t work for them, or that they can’t compete with the big retailers, but in many cases, that simply isn’t true. Case in point, San Francisco-based left-handed retail specialist Lefty’s.
Become a virtual assistant. Virtual assistants perform a wide range of services for their clients, all of which can be completed online. Depending on the day, they may open and reply to emails, schedule online work or blog posts, write mock-up letters and proposals, or perform data entry. You can look for virtual assistant jobs on sites like UpWork.com and Problogger.net.
Think of the group of consumers interested in purchasing cleaning services, for instance. Instead of offering general cleaning services, a business might establish a niche market by targeting the portion of this market interested in blind cleaning services. Another business might occupy its own niche in this market by specializing in using only environmentally friendly cleaning products. Markets of any discernible size contain multiple subsets of potential markets - although not all of the possible niche markets will be worth targeting from a business point of view.

Taxes become significantly more complicated with a home-based business. Self-employed persons are allowed to deduct business-related expenses—such as wages paid to others, the cost of professional services, shipping and postage charges, advertising costs, the cost of office supplies and equipment, professional dues and publications, insurance premiums, automobile expenses, and some entertainment and travel costs—from their income taxes, but are also required to pay self-employment taxes. People who work from their homes may be eligible for another tax deduction known as a home office deduction. The home office deduction allows individuals who meet certain criteria to deduct a portion of mortgage interest or rent, depreciation of the space used as an office, utility bills, home insurance costs, and cleaning, repairs, and security costs from their federal income taxes. Although the Internal Revenue Service (IRS) has set strict regulations about who qualifies for the deduction, about 1.6 million people claim the deduction each year. According to Gloria Gibbs Marullo in an article for Nation's Business, the savings can be considerable: a sole proprietor living in a $150,000 home stands to save about $2,500 in actual taxes annually.
After getting your massage therapy certification, along with the business permit and massage equipment needed to work from home, you can turn your house into a local massage parlor for clients to come to, relax, and improve their health and wellness. Massage therapy involves mental and emotional as well as physical health, and is an important service—that you can offer without leaving your front door.
Now, this isn't about some get-rich-quick method here. If you want to get rich quick, forget about trying to do it on the internet. Sure, Facebook ads are all the craze, but without a serious understanding of the mechanics behind sales funnels and conversion optimizations, which only comes after years and years of in-the-trenches work in the internet marketing field, you're largely wasting your time trying to "get rich quick."
I have a friend that is the city manager of a town of about 25,000 where his main task is processing requests for building permits. Actually a volunteer-type job, no salary. But he makes a bunch of contacts every day, and his address book is huge. So he is busy all year except the Holidays. To fill in this time he started a Christmas tree lighting service (houses, lawn ornaments, etc.). In this 3-month period he makes enough to keep him going the rest of the year.
There’s an excellent chance that you have one or several musical instruments sitting in storage that haven’t been used in years. Perhaps it’s a leftover from when you were in school, or even from your days playing in a band. Whatever the reason that you have it, it’s probably worth money if you can sell it. Brand-new instruments are ridiculously expensive, so people often look to buy used equipment instead, particularly if they are novices.

Find the Unidentified and Unserviced Pain Point—what pain or passion is enough of an irritant or desire for your niche market that they’re willing and able to pay a premium to alleviate it? Think of Poppy Barley — career women willing to spend money on luxury, fashionable, yet comfortable shoes. Find the problem, solve it, and present the solution.
I kind of “fell into” my at home business. I was a customer of their website division a few years ago. When my husband got downsized – I closed my business and started working with my current company. It’s been such a blessing to be able to stay at home (2 girls in elementary school) and help contribute to our family. When our company started another division helping non-profits with alternative funding – it was something I was passionate about. I feel very blessed to have found the real deal with my at home businesses and in the two years I’ve been with them – it all keeps getting better.
Once there is a strong familiarity with the targeted niche, the marketing plan can be developed. Every aspect of a plan—beginning with the look and feel of the branding on through to the marketing tactics employed (event sponsorship, advertising, giveaways, brand ambassadors)—is tailored to the sensibilities and preferences that were discovered during initial research.
Whether it's a child's birthday party or a wedding reception, behind every good celebration there is a great planner. People will pay big bucks to quality planners to create experiences they'll never forget. Armed with little more than a budget and a knowledge for what makes a party really "pop," party planning can become a lucrative home-based business for any party animal.
However, while it’s a good idea to consider expansion, it’s just as important to think about whether doing so is viable. Can you afford to take a chance on a new product line? What about test marketing an existing product or service to a new demographic? Experimentation can lead to valuable new opportunities, but only do so if you can afford to conduct a thorough evaluation of your new ideas without compromising the quality of your existing products and the standard of your service.
Think of the group of consumers interested in purchasing cleaning services, for instance. Instead of offering general cleaning services, a business might establish a niche market by targeting the portion of this market interested in blind cleaning services. Another business might occupy its own niche in this market by specializing in using only environmentally friendly cleaning products. Markets of any discernible size contain multiple subsets of potential markets - although not all of the possible niche markets will be worth targeting from a business point of view.
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