When you have a highly specific product or service, there will be less companies out there with the exact same offering. For example, there are millions of companies out there that sell knives. There are fewer companies that sell knives with handmade wooden handles, and yet fewer that offer customized knives with your initials on them. The more specific your product or service, the less companies there will be to compete with you for customers, and the harder it is for them to duplicate your strategies.
Affiliate marketing, a sort of product placement, will let you receive nice checks from companies in return for advocating for their goods and services. Although this might sound a bit iffy, if you truly do recommend that your readers try out these products, then it doesn’t need to come across as sales-y or insincere. Readers will understand that you need to make money somehow, and many will appreciate your recommendations if they’re accurate.
Potential benefits of a successful niche marketing strategy include strong demand for a product or service, limited competition and strong profitability prospects. However, niche markets can become crowded and competitive very quickly. Another potential challenge is the ability to benefit from economies of scale since niche marketing strategies, by definition, focus on a specific segment and tailor campaigns to that audience.
Work in grocery delivery. Instacart is a company that will pay you to pick up grocery store orders in your spare time. The entire purchase and order takes place through the Instacart app, making it easy for you to pick up the groceries your customers wants and get paid. Like other food delivery jobs on this list, Instacart lets you earn a per-trip rate plus tips. Shipt is another service that will pay you to shop for groceries and deliver them to consumers in your area, so make sure to see if they’re available where you live.
A doula is a labor coach that can help a birthing mother in any labor environment, from a hospital to a midwife clinic to home. Doulas are non-medical professionals who offer information, emotional support, and physical assistance in the process of giving birth. While licensing for doulas is not required by most states, getting certified by DONA International, the only certifying body for this profession, is a good idea. Doulas do have to deal with unpredictable schedules, but they easily can do this work from home. Doulas generally charge between $500 and $1000 per birth.
Working as a freelancer is a great way to make money online from the comfort of your own home. The beauty of freelancing is that you can tailor it to suit your needs. You can freelance for a couple of hours a week in the evenings to help save up for a holiday or some much-needed home improvements. Or carve out a full-time job for yourself, giving you a more satisfying work-life balance and enabling you to do the simpler things in life like taking the kids to school. With so many jobs available online, freelancing is becoming more and more popular.

Still, knowing something about how the flower business works is a good idea, and your online presence and photos of your work will be critical to your success. Remember, the business is all about visuals, so make yours as compelling as you can. Get started networking by contacting local wedding planners and funeral homes and letting them know you’re in business. From there, let your business bloom. A friend in Maine turned a flower-arranging business into a successful flower shop she later sold at a profit.
To find your niche market, think about what you’re best at, what you enjoy doing most for your clients, and the clients you enjoy most. Your niche market can find your business, you could stumble upon your niche, or you could choose a specialty and make it work. Having a firm grasp on the primary goods and services that you provide, and the different segments of your audience will help you to hone your strategy. Don’t be afraid to experiment either. Experimentation is the key to learning, which is the key to growth.
Marketing to a niche is much easier than appealing to a broad market, since a niche has much more in common in terms of needs, wants, or preferences. Selling handbags is a huge market, for example, and there are many niches with many different uses for a handbag within it. You might have new moms who want a handbag that can be used as a diaper bag, you might have college students who need a bag to hold their books, single women in need of an evening bag to hold their phone, keys, and credit cards, vacationing moms who want a large beach bag to hold their family’s gear, and many more.

Alex Ikonn and his wife Mimi launched Luxyhair.com after they realized how hard it was to find great hair extensions in the marketplace. This hair extensions ecommerce retailer has built their business on the fan audience they’ve attracted through YouTube tutorial videos. They have a serious following, which is exactly what has enabled them to grow their business to seven figures since 2010!

6. IZEA – IZEA works in addition to a blog or on its own. You get paid to blog, tweet, take photos and take videos. The pay is mostly based on your following, so if you want to make money with your tweets, you’ll need to grow you Twitter following.  Likewise, if you want to make money with blogs, you’ll need substantial blog traffic (more on blogging below).

But then you realize that maybe commercial plumbing pays better than residential, or vice versa. Or that only certain tech-savvy people are interested in that ultra 4K giant flat screen TV, while most of your current customers can’t see the different and don’t want to shell out an extra $400. Maybe your marketing services are too expensive for some businesses, or you don’t have the bandwidth to scale campaigns up to several thousand dollars a week the way that larger companies.


The benefit of niche marketing is that it allows brands to differentiate themselves, appear as a unique authority, and resonate more deeply with a distinct set of customers. Rather than blend in with the many other brands that offer the same type of product or service, a brand can use niche marketing to stand out, appear more valuable, reach its growth potential, and build a stronger, longer-lasting connection with its ideal audience.

Do you have a way with words? Freelance copywriting is a good way to make money working from home. Companies large and small will pay someone handsomely to take basic information and add a bit of flair. If a smooth turn of phrase has been known to come forth from your pen, freelance copywriting might just be for you. It takes networking, but once you have a portfolio to show your worth, you'll be able to prove to clients that you're exactly the writer they need. And, as a bonus, if you're naturally inquisitive and love storytelling, you might be able to spin your copywriting gig into a career as a freelance journalist.
Businesses that serve a niche market tend to be unique, such as a cleaning company that uses all natural cleaning products, a gluten-free bakery, or landscaper that creates interesting mowing patterns. Businesses with a unique product or service tend to stand out, and often get featured in media outlets such as talk shows, radio stations, or newspapers.
Alex Ikonn and his wife Mimi launched Luxyhair.com after they realized how hard it was to find great hair extensions in the marketplace. This hair extensions ecommerce retailer has built their business on the fan audience they’ve attracted through YouTube tutorial videos. They have a serious following, which is exactly what has enabled them to grow their business to seven figures since 2010!

Medium is an online community where anyone can post articles and essays and get them in front of their audience of millions of monthly readers. While it can be a great place to build your audience for your own blog or find customers for your consulting business, with Medium’s new Partner Program, you can now make money online whenever someone reads your articles. Register for free and you can choose whether your articles are freely available or only readable by those people paying $5/month for a premium Medium membership. You’ll make money based on the amount of people who read and engage with your posts each month.
Of course, successful writers need to have a firm grasp on grammar and tone, superb editing chops, and the ability to do their own research and synthesize content that they might be unfamiliar with. It could help if you become an expert in a few different fields, like technology or small business finance, and it’s always important for all freelancers to know how to market themselves and network with potential customers.
It can take time to build up your personal freelance business. Yet, there is more demand than ever for freelancers. So, if you want to kick start making money online through freelancing you can join one of the top freelance networks, such as Flexjobs, SolidGigs, Upwork, Fiverr, or PeoplePerHour. Sign up, build your profile, upload some samples of your work and start making extra money by doing small freelance jobs.

The first follows the startup path we outlined above: You have a disruptive idea for an app or piece of software, you validate the idea with real customers, and then raise money to hire developers or a development studio to build, launch, and scale your software. If you’ve done everything right, your software will be accepted to the Apple and Google Stores and you’ll make money every time someone downloads it or pays for a premium feature.
Set up an account on Rover.com. Enjoy furry company once in a while? These days, many professional pet-sitters set up an account on Rover.com. With Rover.com, you can reach people in your area who are actively looking for someone to watch their dogs, cats, hamsters, or turtles, either in their home or your own. You can set your own rules and schedule and come up with your own pricing through the Rover.com pet-sitting platform.
One important part of effective digital marketing is identifying and understanding your audience, which requires an investment of time and money on data and analytics tools. The benefit of niche marketing is that because you are confined to a specific person and a specific need, less focus is required on digging into your data to understand and keep up with their needs. You will also be doing less trial and error with your methods, which also can be resource-heavy.
And while it will take time to build up a big-enough audience to attract advertisers and other ways to make extra income from your podcast, the opportunity is there. John Lee Dumas interviews entrepreneurs seven days a week for his podcast Entrepreneur on Fire and now makes more than $200,000 a month from it. In fact, John publishes all his income online and showed that he’s made almost $13 million since launching in 2012.
Market concentration is used when smaller firms account for large percentage of the total market. It measures the extent of domination of sales by one or more firms in a particular market. The market concentration ratio is measured by the concentration ratio. Description: The market concentration ratio measures the combined market share of all the top firms in the industry. ‘Market Share’ is us

No one likes doing taxes, and they need to be paid whether the economy is booming or tanking. This is why at-home tax preparation can be a great business for anyone with a tax background, or anyone willing to take training courses. Since there are annual changes to the tax code, you will need to refresh your training each year, and you will also need to register with the IRS as a tax preparer. This is more of a seasonal business than a year-round endeavor, but it can be a great way to earn some extra income each winter/spring. Median salary: $30,900.
Now, if you don’t know people who might want your coaching services, there are a number of online tools and communities that make it incredibly easy to find clients and teach, on just about any topic area you can think of. Community driven platforms like Savvy.is, Clarity.fm, and Coach.me provide you with a network of potential clients to interact with, as well an integrated payment solution.
When creating a membership site, always offer different plans and pricing tiers to appeal to your different categories of audience. Access to specific types of content is then dependent on the plan selected by a member. Membership fees can be a one-off payment or a repeat subscription. And you can even sell products on your membership site to boost your income.
Travel blogging is a hard industry to break into. However, the rewards can be worth it, and let’s face it, who doesn’t want to be paid for traveling around the world! There are numerous ways to monetize a travel blog, but affiliate marketing should predominantly be your focus. On your blog, promote hotels, tours, equipment hire services, flights, and anything else travel related. Then take a cut of the proceeds as your audience books their holidays based on your recommendations.
Creating and selling courses on your blog can be a successful way to make money online. The course itself should be relevant to your blog, and based on a topic that will benefit your audience. Although it may take time to create the course in the first instance, once completed, you can then repeatedly make money from the course each time you sell it.
It’s something akin to picking stocks. You want to buy undervalued domains, and sell them later on at a higher price. For example, you can pick a domain that is out of favor, but could be related to some future event. So if you decide that the stock market is likely to crash in the future, you can buy a domain that includes the words stock market crash during a rising market, and then sell it in a falling market.
Medium is an online community where anyone can post articles and essays and get them in front of their audience of millions of monthly readers. While it can be a great place to build your audience for your own blog or find customers for your consulting business, with Medium’s new Partner Program, you can now make money online whenever someone reads your articles. Register for free and you can choose whether your articles are freely available or only readable by those people paying $5/month for a premium Medium membership. You’ll make money based on the amount of people who read and engage with your posts each month.

The articles on this site should not be taken as financial advice. Please contact a Christian financial planner (or coach) for specific advice regarding your situation. Any references to interest rates, giveaways, deals, products, and websites are subject to change without notice. We try our best to keep the information current, but things are always changing so it may be different now than when it was first published. Also, all the pages on SeedTime help us pay the bills by using affiliate relationships with Amazon, Google, eBay and others but our opinions are NEVER for sale. Find out more here.
Choose the right strategies. Almost any marketing strategy can be modified with niche targeting, but not all of them will be equally effective for your audience. In general, it’s better to choose one or two highly effective channels than to broadcast across dozens of potentially less effective ones; learn which channels your audience prefers, and prioritize them.
A: Most companies, whether big or small, direct their marketing to select niche audiences. Even the country's largest manufacturers target carefully pinpointed market segments to maximize the effectiveness of their programs and often tackle different niches for each product group. Hewlett-Packard, for example, markets all-in-one machines that print, fax and scan to segments of the home office market, while targeting larger businesses for higher-priced, single-function units.
Anyone interested in making money online should be pursuing passive income, while also working on active income. There are loads of ways to generate an income passively on the internet, many of which start at the foundation of having a blog, generating substantial traffic and building an audience and a list. Is it easy? Nope. Is it worth it? It sure is. But that doesn't mean you need to start a blog to make money online today.
Monetize a hobby. While some hobbies actually cost money, others can be transformed into a profitable business venture. Ultimately, it depends on what your hobby is and how talented you are. You could turn your love of photography, for example, into a part-time gig taking family portraits and wedding photos or selling prints on Etsy or at arts fairs.
Choose the right strategies. Almost any marketing strategy can be modified with niche targeting, but not all of them will be equally effective for your audience. In general, it’s better to choose one or two highly effective channels than to broadcast across dozens of potentially less effective ones; learn which channels your audience prefers, and prioritize them.
Start by considering all the product or service variations you might offer. When it comes to marketing soap, for example, not much has changed over the years. But suppose you were a soap maker and you invented a new brand to gently remove chlorine from swimmers' hair. You'd have something uniquely compelling to offer a niche market--from members of your neighborhood pool to the Olympic swim team.
Another idea someone could do from home is to start a service or write a software program that scours local ad listings (like craigslist) for a particular used item a person wants to buy. They have services like this for new items, but not used. I know others like me who are keeping their eye out for something used (like a canopy king bed!) but don’t have the time or inclination to search for it every day.
But if you do go the fashion route, be prepared to do quite a bit of networking before you get your business off the ground. Don’t be afraid to do free consultations for contests and giveaways. The more word gets around about your fabulous fashion sense, the larger a clientele you’ll build. If you’re really good, you can start this business with little to no training.

Using a food delivery service can’t necessarily earn you money, but it can help you save you money if you constantly find yourself throwing out half the food you buy. Food delivery services send a box of food every week with new, sometimes unique vegetables, meat, fruit, and so on. If you don’t have time to shop and want simple meal-prep that leads to a good meal, a food subscription service may be perfect for you.

Niche marketing is a targeted marketing plan that focuses on one particular section of the market that has high potential to connect with a product or service. Instead of casting a wide net in mass-media and large-event marketing, niche marketing zeroes in on strategically selected venues and media platforms that have high concentrations of these targeted consumers..
If you offer freelance services or have a physical services business, then creating a blog is a must. On your blog, you can write about the services you offer and how they will benefit your clients. Importantly you can add a ‘Services’ page, outlining the services you provide, what they include, and any other important information potential clients may need. This is an effective way to promote your services, generate leads, and increase your revenue.
What does that mean for you? It means Nielsen will pay you $50 a year to keep their app on your favorite internet browsing device. The app itself collects statistics on your internet usage anonymously, so you never have to worry about any data being linked to you. And the best part is, the app takes up barely any space and doesn’t slow down your phone or tablet at all!

Once the home-based business gets off the ground, many entrepreneurs tend to go to the opposite extreme and overcommit themselves. In their need to attract clients, they become uncomfortable turning down work. But unlike people who work for a large employer in an outside office, home-based business owners cannot leave their work behind and go home, because home is where their work is. As a result, some entrepreneurs work too many hours and abandon their personal lives, resulting in stress and burnout. Instead, experts recommend that home-based business owners set up realistic work schedules in order to reinforce the boundaries between their personal and business lives. It may be helpful to establish the following day's schedule the previous afternoon and prioritize the activities. The schedule should be realistic and allow for inevitable interruptions. Some experts claim that an important factor in successful time management for home-based business owners is arising early in the morning to get a jump start on work. Others stress the importance of dressing comfortably yet professionally in order to establish a positive psychological state for working. Although these methods do not apply to everyone, it is important for home-based business people to find a pattern that maximizes their productivity and stick with it.
Creating your own food blog, will not only be fun but done well it should also be profitable. Link your site to affiliate cooking products, sell your food photos, create and sell your own physical cookbook, or launch a cooking app. Equally, you could turn your cooking blog into a membership site. You would then share all your content, including recipes, how to videos, food photographs, and much more, with only your paid up members.
Once the home-based business gets off the ground, many entrepreneurs tend to go to the opposite extreme and overcommit themselves. In their need to attract clients, they become uncomfortable turning down work. But unlike people who work for a large employer in an outside office, home-based business owners cannot leave their work behind and go home, because home is where their work is. As a result, some entrepreneurs work too many hours and abandon their personal lives, resulting in stress and burnout. Instead, experts recommend that home-based business owners set up realistic work schedules in order to reinforce the boundaries between their personal and business lives. It may be helpful to establish the following day's schedule the previous afternoon and prioritize the activities. The schedule should be realistic and allow for inevitable interruptions. Some experts claim that an important factor in successful time management for home-based business owners is arising early in the morning to get a jump start on work. Others stress the importance of dressing comfortably yet professionally in order to establish a positive psychological state for working. Although these methods do not apply to everyone, it is important for home-based business people to find a pattern that maximizes their productivity and stick with it.

Every product cannot be defined by its market niche. The niche market is highly specialized, and aiming to survive among the competition from numerous super companies. Even established companies create products for different niches; Hewlett-Packard has all-in-one machines for printing, scanning and faxing targeted for the home office niche, while at the same time having separate machines with one of these functions for big businesses.[1]
×