A lifestyle blogger writes about their everyday life, hobbies, and interests. From fashion, beauty tips, and male grooming, to food, restaurants, and travel, anything that you experience can be blogged about. And famous lifestyle bloggers can make big bucks. Once you have built up a following, there are many ways to make a profit. Add affiliate links to your website, promote sponsored services, create your own product range, and much more.
Getting businesses to advertise on your podcast, either at the beginning or end or both is a great way to create a revenue through podcasts. Most businesses won’t be keen to advertise on your podcast until you can prove a large number of listeners. Therefore, it is unlikely you will be able to start out from the get-go with sponsors. But once you accumulate regular listeners or a high number of downloads from iTunes, you can start to sell advertising space on your podcasts.
2. Say the right thing. When approaching a new market niche, it's imperative to speak their language. In other words, you should understand the market's "hot buttons" and be prepared to communicate with the target group as an understanding member--not an outsider. In addition to launching a unique campaign for the new niche, you may need to alter other, more basic elements, such as your company slogan if it translates poorly to another language, for example.
You love dogs? You’re good at taking care of them? You want to open a dog-boarding business? Just make sure you’re prepared. Sure, it’s a great opportunity, and it’s totally doable—with some planning. Make sure you know your local zoning laws and, perhaps more importantly, make sure your neighbors would be OK with some extra noise and activity around your place.
Ebates has long been one of my favorite services and they offer an awesome referral program. This service pays members cash back on their online purchases – and some in-store purchases now. When you refer your friends, you will earn $5 per person when they make their first purchase of $25 or more. They also offer some stellar bonuses if you can refer a number of people. And, they offer a $10 gift card for new members.
Set up an account on Rover.com. Enjoy furry company once in a while? These days, many professional pet-sitters set up an account on Rover.com. With Rover.com, you can reach people in your area who are actively looking for someone to watch their dogs, cats, hamsters, or turtles, either in their home or your own. You can set your own rules and schedule and come up with your own pricing through the Rover.com pet-sitting platform.
In my experience, one of the greatest challenges people face is deciding why they are starting a business, what they hope to accomplish and what they really want to do. Starting a business, particularly from home, sounds glamorous and free but, in reality, it can put a strain on home life if not done right. People I talk to often need help decision-making which is an essential quality in running a business.
However, people can still do webinars without all of that. For example, you might have a sizable social media following and you train them every week on something to do with social media. But you will need a product to embed and sell at some point. Don't worry about it in the beginning. And by far, the best webinar platform out there is certainly GoToWebinar. Hands down, there isn't even another platform that comes close.
But be wary. Food service—even a delivery service, which is the most likely scenario for home bakers, as opposed to setting up a storefront—comes with built-in risks. Prepare yourself, and read up on your local insurance requirements. And don’t be afraid to start out by making just one or two really great treats. Consistency is more important than variety in the baking business.
Trusted-Messenger/Endorsement Campaigns: This strategy hinges on finding a few key influencers in the niche market and enlisting them as spokespersons on behalf of a product or service. An example of this strategy would to hire Wilford Brimley (a longtime actor who is known and loved by many senior citizens) as spokesperson for medical products used frequently by the elderly. The success of these campaigns is highly contingent on the credibility of the spokesperson and the sincerity with which the endorsement is delivered.
Tools & Resources: I’ve written a pretty comprehensive guide on the best web design software that covers both free and premium software packages. If you’re serious about becoming a web designer, then I recommend purchasing the full Adobe Creative Cloud Suite. At $49.99 per month, this is probably a bargain considering what you can achieve with this set of tools.
Even though one-in-ten people are left-handed, products for the southpaw in your life could still be considered a niche market. Many small businesses claim that PPC doesn’t work for them, or that they can’t compete with the big retailers, but in many cases, that simply isn’t true. Case in point, San Francisco-based left-handed retail specialist Lefty’s.
While Etsy is fantastic for handmade goods that you’ve already created, if you’ve got killer designs that would look good on phone cases, t-shirts, or even wall hangings, pillows, and duvets, you can sell them on Society6 without paying anything to start. Society6 lets artists upload their designs and create their own shops where they choose what products their designs can be used on. That means one design can be used to make a whole range of awesome products that are printed and shipped on demand whenever someone buys from you. With top creators making thousands every month just from selling their designs.
It’s also possible that you run a business that has all of these different audience segments as customers, but that you need to market to them in different ways. Someone dropping several grand a week on marketing won’t need an “affordable” agency like a small business would and a small business may only feel intimidated if you talk about that kind of ad spend.
For example, a yoga studio might enter mindbodyonline.com (an online scheduling site for fitness and wellness classes) and see that audiences also frequently visit potterybarn.com, anthropologie.com, and urbanoutfitters.com. Because those sites are all boutique-style shops with unique clothes, decor, and gifts, the yoga studio might see this as an opportunity for creating a specialty product shop or campaign just for yoga enthusiasts.
There are no office politics. And no dress code! It’s true, you really can work in your pajamas if you want to (although you might feel more productive if you get dressed). Depending on whether you have any employees working with you at home, no one knows what you’re wearing and no one cares. Similarly, there’s no office pecking order and no gamesmanship from other workers.
If you want to help shape products in their early stages, joining an online focus group or answering survey questions is a great way to make extra money online. They don’t pay as much as some of the other options we’ve highlighted, but you can join groups on sites like Survey Junkie, Swagbucks, and IPSOS that pay out through Amazon gift cards, check, or PayPal. You’ll be asked to provide a bit of information about your demographics (age, location, etc…), but after that you can get going making money through surveys.
Becoming an Uber driver has quickly become a great way for people to get their own business off the ground. You will need to pass a background check and have valid instate driver’s license and auto insurance. The process is pretty painless and will get you rolling on your own business. Many people start as an Uber driver to pay the bills while they work on another business that they are more passionate about. Check out our post to learn more about Uber driver requirements.
Write and publish an eBook. You don’t need a traditional publisher and financial backing to publish your own book anymore. In fact, Amazon.com makes it possible for you to publish your own eBook and sell it independently – with no financial investment on your part. And with Kindle eBook publishing, your book will appear on Kindle stores worldwide within 24-48 hours. Just be prepared to market it yourself on social media, your blog, or elsewhere if you expect to generate sales.
With few exceptions, such as American Idol, the Super Bowl and the Olympics, it is not common for a substantial audience to watch a program at once. Still, networks do target particular demographics. Lifetime targets women and MTV targets youth. Sports channels, for example, STAR Sports, ESPN, STAR Cricket, and Fox Sports, target the niche market of sports enthusiasts.