Do you constantly come up with witty one-liners? Do you dream of the days of Mad Men-style advertising? If you’ve got some branding chops or just come up with imaginative copy, there are lots of opportunities to make money online through company naming and slogan contests. If you think you have a knack for names check out namingforce.com and squadhelp.com. If you dream of coming up with witty copy, try coming up with company slogans on Slogan Slingers and Get a Slogan.
Niche marketing can be used to reach consumers who can be targeted based on various characteristics, such as demographics, hobbies, occupations, or interest in social or political causes. Each niche market defines specific product features -- including design, price, production quality and the demographics that the organization intends to address. Goods and services that are under the niche-marketing umbrella include products for addressing physical conditions (such as dermatitis, dandruff or acne), fitness products to tone specific parts of the body, clothing for specific body types and wedding planning for budget-conscious customers.
Mild spoiler alert: Viewers of the TV drama Orange Is the New Black might remember that the show’s main character made amends with one of her fellow prison inmates by making her a soothing lotion. Hopefully you won’t find yourself in prison, but if you find yourself wanting to start a home-based business, consider hand-making soaps and lotions yourself.
Potential benefits of a successful niche marketing strategy include strong demand for a product or service, limited competition and strong profitability prospects. However, niche markets can become crowded and competitive very quickly. Another potential challenge is the ability to benefit from economies of scale since niche marketing strategies, by definition, focus on a specific segment and tailor campaigns to that audience.
This is similar in concept to micro-tasks, except that it is oriented toward specific services, such as cleaning services, pest inspection, handyman services, house cleaning, lawn & garden services or any of the skilled trades. It might actually be more accurate to say that it is a platform where skilled service providers can offer their services to site visitors, similar to Angie’s List.
If you are a confident web developer then designing your own themes is an obvious path to follow if you are looking to make money online. ThemeForest sells a wide assortment of developers themes, including themes for WordPress, Shopify, Weebly, and Tumblr, to name a few. Once you have created your theme, get it accepted onto the ThemeForest marketplace and make money each time it sells.
Unlike mass audiences, which represent a large number of people, a niche audience is an influential smaller audience. In television, technology and many industrial practices changed with the post-network era, and niche audiences are now in much greater control of what they watch. In this context of greater viewer control, television networks and production companies are trying to discover ways to profit through new scheduling, new shows, and relying on syndication. This practice of "narrowcasting" also allows advertisers to have a more direct audience for their messages.