At the same time, the more specific the product is, the less people there will be that are looking for it. Reduced competition is only a benefit of niche marketing when there is a significant audience to compete for. If your competitors aren’t targeting a niche because they can’t meet their needs, then that’s great news for you. If they aren’t targeting that market because it’s not lucrative, then you may not be at an advantage.


No matter what method you select for generating your online income, there's one very important thing to understand. Today, across this globe, with its 7+ billion inhabitants, there are two recurring things that people are looking for more of. Either people want more time or they want more money. The truth? Time is far more valuable than money. You can't recreate time. Once it's spent, it's gone forever. Not money.


If you've got business expertise already, you can help other entrepreneurs launch and maintain their own businesses by offering your services as a business plan consultant and writer. Help your clients figure out their ideas, goals and finances for their businesses and put them all in one organized business roadmap. You can also help conduct market research for your clients, so they can determine how successful their businesses can really be, or if they need to make changes or go in another direction before wrapping up their business plans.
Even large companies and organizations that offer products and services that are widely used and mass marketed often use niche marketing techniques. Most major car companies, for example, now offer energy-efficient hybrid models of their automobiles that appeal to niche segments of the population—environmentalists and urban drivers with long commutes. They hone in on that smaller segment of their market with high visibility on city highways and in the stores, magazines, and online sites frequented by especially “green” consumers. (See also Green Marketing)

Get to know your audience. Once you’ve settled on a niche, spend as much time as you can getting to know your target audience. The success of your niche marketing strategy depends on your understanding of them, and your ability to communicate effectively to them. Rely on third-party sources of information as well as your own research to fuel the development of your content.


If you have carpentry, plumbing, electrical, decorating, or other home improvement expertise and the requisite tools and equipment, home renovation can be an ideal business to operate from home. The best home renovation to focus on for the long-term? Bathroom renovations. My recent bathroom renovation included cabinets that were installed by a local contractor who operates his cabinetry business from his home.
If you're a fast typer with an ear for dictation, than transcription might be right for you. A lot of different businesses require transcription, from medical practices to attorney's offices, and will pay handsomely for quality work. Why not be the service to meet their needs? All you need to start is a computer, an internet connection, and the will to build a network of professionals and gain their referrals.

When researching, if you find a fair number of similar products, but not an overabundance of products -- this means your idea could be profitable. Take a look at the price points of your competitors' products so you can price your own competitively. Resources like Amazon (for products), G2 Crowd (for software), agency directories (for services), and price monitoring tools like PRICEFY.IO are helpful in the process of evaluating your competitors' pricing, and determining prices for your own products and services.


Like graphic design, Web design requires skills that can take years to acquire and perfect. But if you have them, the market is there for creating attractive, useful Web sites for all sorts of organizations. Starting a Web-design business does require some up-front investment, particularly in software, although candidates to start Web-design firms might have those applications already.
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Study your competition. Part of your motivation for pursuing niche marketing is to target a segment that your competitors aren’t going after (or at least one they aren’t targeting properly). If you want to make the right selection, you need to study your competition carefully. Who are the big players in your industry targeting? What about some of the smaller players—what niches are they trying to develop?
There are tax benefits. You’ll want to familiarize yourself with the laws and regulations, but if you qualify, you can deduct part of your home’s expenses against your business income. These may include a portion of your mortgage interest, property taxes, utilities and home maintenance. The Internal Revenue Service is your best source for the rules concerning home office deductions.

If you’re serious about making money selling things online, it’s pretty much impossible to not recommend Shopify. The platform gives you everything you need to get your online store up and running in less than a day including a custom domain, beautiful templates (so you don’t need design skills), secure payment options, and they can even take care of marketing and shipping for you. Whether you’re promoting your own products, designs, or curating other products for people in your niche, Shopify is the best option for powering your online store.

And while it will take time to build up a big-enough audience to attract advertisers and other ways to make extra income from your podcast, the opportunity is there. John Lee Dumas interviews entrepreneurs seven days a week for his podcast Entrepreneur on Fire and now makes more than $200,000 a month from it. In fact, John publishes all his income online and showed that he’s made almost $13 million since launching in 2012.
With niche marketing especially, getting in front of the right people is more important than getting in front of a lot of people. However, getting in front of a lot of people such as through these media outlets also has its benefits. The more people who know about your business, the more people there are to recommend your business to a friend who fits your niche market.
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This is something like Experts Exchange, except that it’s more general in nature. As a professional in just about any field, you can offer your expertise on JustAnswer. They are looking for professionals in various fields who will provide answers to reader’s questions. You can make money online by answering these questions and pointing people in the right direction to get the solutions that they need.
Now, if you don’t know people who might want your coaching services, there are a number of online tools and communities that make it incredibly easy to find clients and teach, on just about any topic area you can think of. Community driven platforms like Savvy.is, Clarity.fm, and Coach.me provide you with a network of potential clients to interact with, as well an integrated payment solution.
Focus on the surveys and offers at the top of the list. Here's a tip not many people know. CashCrate has a special algorithm that automatically selects the best surveys and offers and places them at the top of the list. There are several factors that go into determining which are the “best”, including payout, approval rate, and a variety of other factors. But all you need to know is that these surveys and offers are great, so you can do them in confidence!
Need more ideas on how to make money online? Another strategy is using webinars to market your product, service, or course. I’ve done webinars to promote my financial planning practice and to drum up interest in my online course for financial advisors. With a webinar, you’re basically offering a lot of tips and advice for free — usually in a live format. At the end though, you pitch your paid product or service with the goal of securing a few deals.
You can earn above average rates of return because peer-to-peer lending eliminates the bank function. That means that you participate in nearly the entire interest rate being paid by the borrower, rather than the less than 1% that you will typically earn on certificates of deposit. And you can reduce your risk by investing in slices of hundreds of different loans.

These days, the trend is toward smaller niches (Targeting teenagers isn't specific enough; targeting male, African-American teenagers with family incomes of $40,000 and up is. Aiming at companies that sell software is too broad; aiming at Northern California-based companies that provide internet software sales and training and have sales of $15 million or more is a better goal.
Pet sitting usually involves going to someone else’s house to take care of furry loved ones. Pet sitting could even involve living in someone’s house while the client is away. You have to think about the types of services you’ll provide and the types of animals you’ll take care of, but generally pet sitting is a low-cost, high-pleasure business idea.
If it’s not clear yet, information and expertise are two of the most consistent and lucrative ways to make extra money online. If you don’t like talking on the phone, you can sign up to get paid to answer professional questions on JustAnswer. There are thousands of questions being asked every month from people looking for help from lawyers, doctors, mechanics, vets, and more. To apply, you’ll need to supply your professional verification, resume, and a form of identification.
Even the portrait and general-interest options, though, aren’t really for beginners. Photography businesses can be complex operations, with lots of equipment required and years of portfolio and relationship building necessary to really get steady income flowing. Still, if you’re a hobbyist already, starting a photography business as a side operation is a great way to make some extra money and possibly begin a career change.
Niche marketing is a form of marketing that is geared toward a very specific population, or niche. Niche marketing is possible when a business specializes in a particular service, or serves a particular demographic within its target audience. If the business forms its marketing endeavors around this subgroup, this business would be in the practice of niche marketing.

Robert Nava is the owner of National Parks Depot and an ex-con who never thought he’d end up a highly successful ecommerce storeowner. Today, National Parks Depot pulls in $80,000 a month selling all kinds of outdoor gear and wear for camping, fishing, hiking, hunting, cycling, rafting and scuba activities. Robert says building his ecommerce store through Shopify was one of the easiest things he’s ever done.


Upwork: This website offers a great marketplace for selling just about any professional service. You don't need a merchant account, website of your own or anything else for that matter. All you need to do is be able to provide a high-quality service at a reasonable price. But be informed, you will have to compete with many others that are constantly bidding on open jobs. 
I have a friend that is the city manager of a town of about 25,000 where his main task is processing requests for building permits. Actually a volunteer-type job, no salary. But he makes a bunch of contacts every day, and his address book is huge. So he is busy all year except the Holidays. To fill in this time he started a Christmas tree lighting service (houses, lawn ornaments, etc.). In this 3-month period he makes enough to keep him going the rest of the year.
There are plenty of compelling reasons to search around for the home business ideas that work for you. If a change in lifestyle is what you’re after, then take a close look at your skills and interests to figure out which fields fit you best. Whether it’s an online home based business or something more traditional, you’ll likely find something that resonates with you. 
After getting your massage therapy certification, along with the business permit and massage equipment needed to work from home, you can turn your house into a local massage parlor for clients to come to, relax, and improve their health and wellness. Massage therapy involves mental and emotional as well as physical health, and is an important service—that you can offer without leaving your front door.

Sheer competition. For starters, there’s a ton of competition out there. Depending on your industry, there are likely thousands of businesses just like yours competing for space; targeting a narrower niche immediately alleviates you of some of that competition. Take SEO as an example here; there aa re millions of businesses competing for the top spot in search results for general terms like “marketing firm,” but far fewer going after specific phrases like “marketing firms for personal injury lawyers.”
Starting a podcast, like making a YouTube channel or blog, comes down to telling interesting stories and building an engaged audience. I’m probably sounding like a broken record by now, but you need a niche that you’re interested in and there’s already a demand for. Come up with a list of topics you’d like to talk about and then search iTunes charts, Google Trends and other podcast research sites like cast.market to see what’s currently out there and popular.
What these opportunities typically turn up to be is a pyramid scheme. You pay a fee to signup. You then receive a flyer saying how great stuffing envelopes is and list of names and addresses to mail said flyer. IF those people pay that signup fee so they can mail that flyer too, you get paid a small referral fee. ONLY if they take the bait do you get paid.
If you’re the sort who takes apart the computer for fun, operating an electronics repair shop out of your home is a natural decision. In particular, repairing iPads and other tablets would provide you with a great deal of business, as many tablet users are looking for a less expensive way to fix smashed screens and other damages that can be costly through the manufacturer. Median salary: $49,170.
In general, a home office deduction is allowed if the home office meets at least one of three criteria: 1) the home office is the principal place of business; 2) the home office is the place where the business owner meets with clients and customers as part of the normal business day; or 3) the place of business is a separate structure on the property, but is not attached to the house or residence. The deduction is figured on the size of the home office as a percentage of the total house or residence. For example, if the total house size is 2,400 square feet and the home office is 240 square feet, 10 percent of the total house is considered used for business. That would allow the business owner to deduct 10 percent of the household's costs for electricity, real estate taxes, mortgage interest, insurance, repairs, etc. as business expenses.
Of course, successful writers need to have a firm grasp on grammar and tone, superb editing chops, and the ability to do their own research and synthesize content that they might be unfamiliar with. It could help if you become an expert in a few different fields, like technology or small business finance, and it’s always important for all freelancers to know how to market themselves and network with potential customers.
Matched Betting (not available in the USA) enables you to gamble (nearly) risk-free. I say nearly as there is always room for error! It involves placing bets on all outcomes of an event, using free online bets given out by the Bookies. Although it may take a while to get your head around the concept, Matched Betting can make a substantial addition to your monthly income.

There are a variety of tasks that you may be asked to perform. This can include delivering documents, delivering food or restaurant meals, taking pictures of a building for a real estate developer, taking pictures of a menu in an upscale restaurant, or even delivering auto-parts. If you have a good working car (or even a good bicycle), time on your hands, and a lot of energy, this can be a real opportunity to make money online.
Holly told me she started writing content in 2011. At the time, she still worked a full-time job but created content online part-time to supplement her income. Over time, she was able to double and triple her rates until she could quit her full-time job to write. These days, she makes bank as a freelance writer and teaches others to do the same via her online course, Earn More Writing.

Knowing that you need to make every marketing dollar count, niche marketing can help you to abide by the Pareto Principle, better known as the 80/20 rule.  This theory purports that roughly 80% of your results will come from just 20% of your efforts. When applied to marketing in general, that means 80% of your efforts are not directly tied to your results. In other words, less is more, and this is where niche marketing comes in.

Another benefit of niche marketing is that it is very word-of-mouth-friendly. People in a niche tend to be in frequent contact with others in that niche, which means more opportunities to get the word out about your business. For example, expectant mothers attend prenatal fitness programs, take childbirth education classes, and shop at maternity clothing stores, where they meet many other expecting mothers.


Build your audience on a course community: If you’re just getting started building an audience for yourself and want to leverage communities already actively looking for content you can choose to host and sell your online course on a site like Skillshare or Udemy. These are easy, cost-effective ways to build an audience and test your niche to see if there’s demand for it.
Please note that some of the links below are affiliate links and at no additional cost to you, I will earn a commission. Know that I only recommend products, tools and learning resources I've personally used and believe are genuinely helpful, not because of the small commissions I make if you decide to purchase them. Most of all, I would never advocate for buying something that you can't afford or that you're not yet ready to implement.
There are a lot of items that can be purchased very inexpensively at garage sales or thrift stores and sold for higher prices elsewhere. A few years ago I discovered that I could purchase good hardcover books at my local thrift shop for $1 or less. I realized that some of them could be sold on Amazon.com for $15-$20, which turns out to be a pretty decent profit.
Definition: Minimum Viable Product or MVP is a development technique in which a new product is introduced in the market with basic features, but enough to get the attention of the consumers. The final product is released in the market only after getting sufficient feedback from the product's initial users. Description: Minimum Viable Product or MVP is the most basic version of the product which the company wants to launch in the market. It could be a car, website, TV, or a laptop. By introducing the basic version to the consumers, companies want to gauge the response from prospective consumers or buyers. This technique helps them in making the final product much better. With the help of MVP concept, the research or the marketing team will come to know where the product is lacking and or what are its strengths or weaknesses. MVP has three distinct features. One is that it will have enough features for consumers to purchase the product (it becomes easier for the company to market it), the other is that it will have some sort of a feedback mechanism wherein users would be able to send their feedback about the product. And, lastly it should have enough future benefits for consumers who to adopt the product first (Google gave free upgrade of its OS to all Nexus users). The idea is to get feedback from the consumers which will in turn help in making the desired changes in the final product. MVP actually tests the usage scenario rather that is much for more helpful for the company to make changes to the final product. Let's understand the concept with the help of an example. MVP is a popular concept in the online space, where a website is launched with basic features to find out how consumers respond to the product displayed on the website. It could be a consumable product, daily use product or even a service provided by a website provider. The idea is to start small and then take cues from the users as to what exactly are they expecting from the product. Some of the noted examples are Dropbox, Groupon, Zappos, etc.
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