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Great ideas! I’ve been thinking about starting a home-based business for years but I just never stopped long enough to actually start and I didn’t know what kind of business to pursue. Now I’m ready to get started and you gave me some really good ideas. I really appreciate the links to more information on how to get started in several of these business opportunities. I will definitely look into them.
Niche marketing is the fine-tuning of your marketing to focus on a specific demographic of customers and/or products and services you offer. More simply put, it means a business is choosing to play to its strengths and highlight them for the people with whom it will resonate the most. Niche marketing affords many benefits, but finding your niche market isn’t always easy. In fact, you don’t always “find” your niche market. Sometimes it finds you. In this post we’ll go over some examples of niche markets to help you start thinking about what a niche strategy might look like for your business.
To do that, you have to harbor a few fundamental guiding principles in your mind. Today, if you're at all serious about generating a full-time income (and more) from your online activities, then you need to focus on passive income as opposed to active income. Sure, the active income will help you survive. That's the scarcity mentality at play. But it's the passive income ideas that will help you thrive.
To research your ideal audience, use Alexa’s Audience Overlap Tool. Enter your site or a site that has an audience you would like to reach. The tool will help you find similar websites that share the audience and explore them in an interactive visualization. From here, you can look for trends that tell you what else the audience might be interested in. You can identify ways to focus in on your ideal customer’s needs and find opportunities to market what you offer.
No matter what method you select for generating your online income, there's one very important thing to understand. Today, across this globe, with its 7+ billion inhabitants, there are two recurring things that people are looking for more of. Either people want more time or they want more money. The truth? Time is far more valuable than money. You can't recreate time. Once it's spent, it's gone forever. Not money.
Etsy: While Etsy's popularity has declined recently, it's still a great resource for selling handmade items online. No need for complex ecommerce sites or merchant accounts or any sort of automation. The company takes a commission of every sale and charges a small listing fee per item. But many still use Etsy as their primary source of income. The best part is that you can also sell digital products on here such as poster designs.
A niche market is a subset of a larger market with its own particular needs or preferences, which may be different from the larger market. For example, within the market for women’s shoes are many different niches, or segments. Shoes for vegan women would be a niche market, as would shoes for plus-sized women, shoes for nurses, or even shoes for transvestites. These would all be niche markets within the larger women’s shoe market.
However, if you're looking for realistic ways you can start earning money online now, then it really truly does boil down to seven paths you can take towards profit. Some will provide you with immediate results, helping you to address your basic monthly necessities such as rent, utilities and groceries, while others have the potential to transform your life by revolutionizing your finances in the long term.
Think of the group of consumers interested in purchasing cleaning services, for instance. Instead of offering general cleaning services, a business might establish a niche market by targeting the portion of this market interested in blind cleaning services. Another business might occupy its own niche in this market by specializing in using only environmentally friendly cleaning products. Markets of any discernible size contain multiple subsets of potential markets - although not all of the possible niche markets will be worth targeting from a business point of view.