By embracing a niche marketing strategy you can get your business to stand out above competitors who are taking a more general approach to marketing. Niche marketing involves targeting a specific demographic, where you might have several products or services that are beneficial for that particular group. However it can also involve providing a specific product or service, from which a broader market might benefit. In this case, you might consider your business to be niche more so than your market. For example:
This next category is one of my favorites. And, it applies to almost everyone looking for a good side hustle. Why? Because it is something everyone should be doing regardless of whether they are looking for a little something to earn a few pennies during commercial breaks that requires minimal effort or they are looking to create a full-time income from home.
Test websites. Remote usability testing means getting paid to navigate a website for the first time and giving feedback to the website owner. Most tests take approximately 15 minutes, and you can get paid up to $10 for each test. A test involves performing a scenario on the client’s website and recording yourself doing it. For example, you might be asked to go through the process of selecting and purchasing an item on a retailer’s website.[1]
Now, it’s time to start creating and uploading content. Make sure you’re using a high-enough quality camera (most smartphones will work but I’d suggest at least having a tripod so your footage isn’t shaky), but don’t worry about being perfect at first. The beauty of YouTube is that you can continue to test out different content and styles as you find what works for you. Instead, stick to a regular schedule to build up your subscriber base.
For example, social media advertising has proven increasingly lucrative for small businesses operating in niche markets. However, the granularity of the targeting options offered by Twitter, Facebook and the like may not necessarily be cost-effective for your business, as social media platforms know exactly how valuable these targeting options can be. If this is the case, paid search might be a more viable solution. Whatever your situation, you need to scrutinize the potential return on investment of any niche marketing strategy to ensure that you’re reaching your target market in a cost-effective way.
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While targeting a niche as your focus will make it infinitely easier to find them and convince them to buy from you, you need to be sure there are enough buyers in that niche to make it viable. A pet store that caters to a wide variety of pet owners has a much larger potential customer base than a pet store that caters to local ferret owners, or Poodle lovers. Those niches may be too small for a local population.

One of the cool things about Google AdSense is that it's so easy to get set up. If you have a blog or website, you can sign up for a free Google AdSense Account. From there, Google will give you a unique code that you will paste onto your website. Google takes it from there, tracking your page views, traffic, and earnings on your behalf. There is no upkeep or maintenance to get this thing going, which makes it a no-brainer if you have a website already.
The larger the company, the more requirements and prerequisites they likely have in place. That’s not necessarily a bad thing. Even though you may need a newer computer, they may be offer health insurance and a full-time schedule. There’s always a trade-off. Know that more scheduling freedom and flexibility and less management oversight may mean lesser pay or no benefits.
Bob Lotich has over 10+ years experience writing about Biblical personal finance and is the best-selling author of 4 books including Managing Money God's Way and has been named a top 20 social influencer in personal finance. His writing has been featured on Forbes, The Huffington Post, Yahoo Finance, CBN, Crosswalk, Patheos and others. He has been a full-time writer since 2008 and loves uncovering financial wisdom in the Bible as well as discovering the best tools and strategies to help you put more money in your pocket.
Conspicuous consumption is the practice of purchasing goods or services to publicly display wealth rather than to cover basic needs. Description: The word 'Conspicuous' here means lavish or wasteful spending. This kind of spending is generally made by people who have considerable amount of disposable income to spend on goods and services which are not necessary, but are more luxurious in nature.

What’s the catch? None, really. Cash back apps act as affiliates for many online merchants, which means that whenever you make a purchase through one of the apps, they get a small commission — but then, they give you a portion of that commission as “cash back”. For example, if I buy a pair of Nike shoes through the Ebates app (or website) and spend $75, Ebates may get a $10 commission but then they’ll pass $7 back to me. It’s basically a way to get sale prices on stuff that isn’t on sale!
If so, you might want to consider running your own online thrift shop. Whether you focus on fashion especially, another category of product, or prefer to amass collections of interesting items from all over the internet (but especially eBay!), there’s always a strong demand for items with a story. Give your store a compelling, memorable identity, and it will be seen as much more than a simple consignment store.
This next category is one of my favorites. And, it applies to almost everyone looking for a good side hustle. Why? Because it is something everyone should be doing regardless of whether they are looking for a little something to earn a few pennies during commercial breaks that requires minimal effort or they are looking to create a full-time income from home.
With drop shipping, you’re effectively partnering with a manufacturer or wholesaler to sell their products. This way, you don’t pay upfront costs to buy inventory, aren’t sitting on unsold items taking up expensive warehouse space, and don’t have to deal with shipping the products yourself. You simply create your site, fill it with drop shippable products, and drive in customers, with almost everything else done for you.
Now, if you don’t know people who might want your coaching services, there are a number of online tools and communities that make it incredibly easy to find clients and teach, on just about any topic area you can think of. Community driven platforms like Savvy.is, Clarity.fm, and Coach.me provide you with a network of potential clients to interact with, as well an integrated payment solution.
Offer to watch children or pets. If you know anyone who has children or pets, you could easily begin a side gig as a babysitter or pet sitter. To let people know you’re interested, send out a group email describing your services, post an ad on Facebook, or tell friends and acquaintances about your availability in person or over the phone. You can also create a profile on a babysitting referral site like Care.com.
With niche marketing especially, getting in front of the right people is more important than getting in front of a lot of people. However, getting in front of a lot of people such as through these media outlets also has its benefits. The more people who know about your business, the more people there are to recommend your business to a friend who fits your niche market.
Now you’ve got many different options to start earning online. If you saw something that really interests you, try it out and learn more about it. If you’re really wanting to make a full-time income online, you need to be dedicated to learning how to do what you want to do. There are tons of free resources out there. You just have to search for them!
Has anyone ever told you you have a voice for radio? Are you great at creating original characters with just your voice? There are tons of people looking to pay for quality voice overs for their corporate videos, animation series, or educational videos. Check out Fiverr and UpWork or create a profile on a specialized site like Voices.com or The Voice Realm to get started making money online doing voice overs.
Cafe Press: This website allows you to create digital designs that can then be sold on the platform. You'll earn a commission for everything that sells and you'll never have to deal with printing, warehousing, customer service and so on. The site has over 2 million independent designers that have created products being sold online here. If you have some graphic design skills, then this is a great potential source for your web-based income. 
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5. Fiverr – Fiverr is a great place to make a few bucks or spend a few bucks if you need some of the services people offer. Basically, everything is $5. You either pay $5 or charge $5. They call them “gigs.” You can offer your services however you choose. If you sell art and you’re fine selling pieces for $5 each, that’s a gig. If you’re a graphic designer and you want to offer your services for $10/hour, simply offer a 30 minute gig. If they need two hours of graphic design, they pay you $20, or $10/hour by buying four gigs.
If you have a background in marketing and a passion for a particular niche, then organizing a virtual event may be just up your street. A virtual event could span across a day or longer. Individual live sessions would be run by experts in the field. And conference features would include live question and answer sessions, forums, and plenty of free giveaways. Visitors to the virtual event would pay to attend, so the more effective your promotion of the event the more money you would make.
With whom do you want to do business? Be as specific as you can. Identify the geographic range and the types of businesses or customers you want your business to target. If you don’t know whom you want to do business with, you can’t make contact. “You must recognize that you can’t do business with everybody,” Falkenstein cautions. Otherwise, you risk exhausting yourself and confusing your customers.
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